Source: Official website

Discover Kabukicho’s Red Noren Alley: Shinjuku’s Hidden Gem for Nightlife and Izakaya Hopping

Tokyo izakaya & yokocho Published: Nov 17, 2024

Shinjuku is one of Japan's premier entertainment districts, centered around Shinjuku Station, which boasts the world's highest passenger traffic. The area is also famous as a business district, featuring Japan's largest concentration of high-rise office buildings.

Additionally, Shinjuku offers numerous nightlife attractions, including the Tokyo Metropolitan Government Office observation deck with panoramic views of Tokyo's nightscape, as well as entertainment facilities like bowling alleys and game centers.

Essential to enjoying Shinjuku's vibrant nightlife is the Japanese bar, known as Izakaya. Shinjuku, frequented by businesspeople and tourists alike, features several streets lined with various types of izakayas.

In this article, we'll introduce you to the Kabukicho Red Noren Drinking Alley, one of the most popular yokocho (alley districts) in Tokyo's largest entertainment district, Shinjuku.

Shinjuku: Tokyo's Largest Entertainment District Packed with Nightlife Spots

Beyond its observation decks and entertainment facilities, Shinjuku houses historic movie theaters and century-old traditional public baths, making it a complete nightlife destination.

The area is also known for unique establishments that blend alcohol and entertainment, such as café-bars where you can enjoy popular Japanese games from 30 years ago while drinking, and stylish book cafés with carefully curated music selections.

As a major gathering spot, Shinjuku naturally offers abundant dining options, from restaurants serving Japanese cuisine like sushi and sukiyaki to popular ramen shops. This combination of entertainment and culinary experiences makes Shinjuku the perfect destination for a fulfilling nightlife experience.

Izakayas: The Heart of Shinjuku's Nightlife

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Izakayas are particularly numerous among Shinjuku's nightlife venues. These Japanese-style bars are characterized by their offering of both alcoholic beverages and Japanese cuisine-centered dishes. They're the go-to choice for drinking parties with friends and colleagues.

Izakayas offer a wide variety of alcoholic beverages, including Japanese sake, shochu, and cocktails. Their menu typically ranges from small appetizers to filling rice dishes perfect for ending the night, making them appealing to diverse preferences.

The term "izakaya" encompasses various establishments, from historic, retro-style bars to modern chain restaurants, each offering different types of drinks, dishes, and unique concepts.

Shinjuku Has Many "Yokocho" Drinking Alleys Where Izakaya Bars Are Densely Packed in Narrow Spaces

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A Yokocho (alley) is a drinking district where izakaya bars are crowded together in narrow side streets off the main road.

In Shinjuku, when you step away from the main streets lined with orderly skyscrapers, you'll find many alleys that retain a nostalgic charm. Particularly in central areas like Shinjuku, due to limited space, the establishments tend to be compact. This creates close proximity between shop owners and customers, fostering friendly communication - a characteristic feature of izakaya bars in these alleys.

These yokocho alleys have become increasingly popular with foreign tourists as they offer an authentic experience of old Japan's atmosphere.

The Lesser-Known "Kabukicho Red Noren Drinking Alley" in Kabukicho

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Source: Official website

The Kabukicho Red Noren Drinking Alley is located in Kabukicho, known as Japan's premier entertainment district in Shinjuku. In its narrow passage, seven unique izakaya bars are clustered within renovated old buildings.

The entrances to the izakaya bars in the Kabukicho Red Noren Drinking Alley are adorned with red lanterns, traditionally symbolic of casual Japanese drinking establishments. The entire alley is illuminated by these red lights, serving as its distinctive landmark.

Within Shinjuku's many famous yokocho, the Kabukicho Red Noren Drinking Alley remains something of a hidden gem.

A Detailed Guide to the Highlights and Charm of Kabukicho Red Noren Drinking Alley by a Weekly Shinjuku Bar-Hopper!

The Array of Charming Buildings Renovated from Pre-War Tenement Houses

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Source: Official website

The izakaya bars in the Kabukicho Red Noren Drinking Alley are housed within three completely renovated pre-war tenement houses. A tenement house is a residential building containing multiple living units under one roof.

The buildings in the Kabukicho Red Noren Drinking Alley were renovated as part of a project aimed at preserving old folk houses while revitalizing the food and beverage industry. A particularly appealing aspect is how they've maintained the retro warmth characteristic of traditional houses while transforming them into clean, modern establishments.

At the Kabukicho Red Noren Drinking Alley, visitors can experience a nostalgic atmosphere that feels like stepping back in time. While enjoying the food and drinks at the izakaya bars, make sure to appreciate the historical yokocho streetscape and the charming architecture.

Two Distinct Floors with Different Concepts to Suit Your Mood

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Source: Official website

The "Kabukicho Red Noren Drinking Alley" is distinguished by its two floors, each featuring establishments with distinct concepts.
The first floor brings together five casual izakayas that are easily accessible to everyone. You'll find a diverse selection of establishments serving various cuisines including yakitori, kushikatsu, grilled beef tongue, and seafood dishes, allowing you to choose according to your preferences.
While the first-floor establishments specialize in different cuisines, most offer standard izakaya tapas menus. The drink selection includes both alcoholic and non-alcoholic beverages, ensuring everyone can enjoy themselves, including those who don't drink alcohol or have dietary restrictions.
The second floor features entertainment-focused izakayas unique to Kabukicho, Japan's premier entertainment district. It's recommended for those who want to enjoy drinks while playing games or experience the homey atmosphere of a traditional Japanese snack bar.

Prime Location in the Heart of Shinjuku Kabukicho - Perfect for Bar Hopping

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Source: Official website

The "Kabukicho Red Noren Drinking Alley" is ideally located in the center of Shinjuku Kabukicho, perfect for those wanting to visit multiple establishments in one night.
The nearest station, Shinjuku Station, is the world's largest terminal station, offering excellent access from all Tokyo tourist spots. Being within a 5-minute walk from both JR and subway stations, many visitors spend their day sightseeing in Tokyo before enjoying the "Kabukicho Red Noren Drinking Alley" at night.
Additionally, there are several other popular dining districts nearby, allowing you to easily visit different atmospheres beyond the "Kabukicho Red Noren Drinking Alley".
Why not spend a luxurious evening bar-hopping through various types of izakayas while visiting Shinjuku Kabukicho, Japan's premier entertainment district?

Three Recommended Establishments in Kabukicho Red Noren Drinking Alley

Beef Tongue Iroha Kabukicho Red Noren Drinking Alley Branch

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Source: Tabelog

"Beef Tongue Iroha Kabukicho Red Noren Drinking Alley Branch" is an izakaya specializing in various beef tongue dishes.
Their marbled grilled beef tongue is particularly exquisite. It offers a perfect balance of tenderness and texture, releasing more umami with each bite. The boiled beef tongue simmered in dashi is another popular item. The meat is so tender it can be cut with chopsticks, creating a perfect harmony between the meat and dashi flavors.
The secret to their popularity lies in their diverse beef tongue preparations, including tongue stew, which uses beef tongue as the main ingredient in beef stew.
The establishment also offers notable drink options. Enjoy their hearty beef tongue dishes with refreshing drinks like salted lemon sour (featuring cut lemons in the glass) or homemade cola.

Address: 1F Shinjuku Red Noren Street, 1-3-7 Kabukicho, Shinjuku-ku, Tokyo
Hours: 17:00-5:00 
Holidays: Irregular
Phone: 03-3232-0300
Official Website: https://www.instagram.com/kabukichouiroha/?hl=ja

Sakana Biyori Naminami

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Source: Tabelog

At Sakana Biyori Naminami, located in the Kabukicho Red Noren Drinking Alley, you can enjoy not only fresh seafood dishes like sashimi directly shipped from fishing ports but also traditional Japanese izakaya appetizers.

When visiting Sakana Biyori Naminami, the must-try dish is their assorted sashimi platter. Led by their specialty tuna, the selection includes extremely fresh horse mackerel and salmon, with flesh so translucent it pairs perfectly with Japanese sake.

You can also taste their unique creative dishes such as "Ebijo" (shrimp ajillo) and a special dish of fresh tuna sashimi mixed with avocado in wasabi & soy sauce. Their original menu items are exclusive to Sakana Biyori Naminami.

Their traditional izakaya offerings are equally excellent, including dashi rolled egg made with fundamental Japanese soup stock and crispy croquettes made from mashed potatoes. Be sure to enjoy the perfect marriage of dishes with Japanese sake, beer, or shochu cocktails.

- Address: 1F, Shinjuku Red Noren-gai, 1-3-7 Kabukicho, Shinjuku, Tokyo
- Hours: Mon-Sat 18:00-8:00 / Sun & Holidays 15:00-24:00 
- Closed: Irregular
- Phone: 03-4400-0088
- Official Website: https://www.instagram.com/naminami_rednorengai/

BAR Tokyo

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Source: Tabelog

If you want to drink while having fun, BAR Tokyo is the perfect choice. Here, you can freely enjoy games like cards and jackpot. When karaoke starts, it doesn't matter if you're with friends or meeting people for the first time – it's a homey izakaya where everyone can have fun together.

The most distinctive feature of BAR Tokyo is its fantastical space filled with colorful lanterns. The dim interior illuminated by gentle, multicolored lights is so beautiful that I always find myself taking photos.

Of course, they offer a wide selection of drinks including Japanese sake, whiskey, and sweet cocktails. If you want to eat, you can order from other establishments in the Kabukicho Red Noren Drinking Alley. Come experience the atmosphere that combines a bar and izakaya, similar to a Japanese snack bar.

- Address: 2F, Shinjuku Red Noren-gai, 1-3-7 Kabukicho, Shinjuku, Tokyo
- Hours: 20:00-25:00 
- Closed: Sundays & Holidays
- Phone: 03-6380-3188
- Official Website: https://www.facebook.com/bar.tokyo.norengai/?_rdr

Access to Kabukicho Red Noren Drinking Alley

- Address: Inside Omoide no Nukekomichi, Shinjuku Center Street, 1-3-7 Kabukicho, Shinjuku, Tokyo
- Access:
  2 minutes walk from Seibu Shinjuku Station (Seibu Shinjuku Line)
  3 minutes walk from Shinjuku Sanchome Station (Tokyo Metro Fukutoshin Line)
  5 minutes walk from Shinjuku Station (JR Yamanote Line)
- Hours: Varies by establishment
- Closed: Varies by establishment
- Phone: 03-3710-2091 (Office: Goodmarket & shops Co., Ltd.)
- Official Website: https://www.kabukicho-red-norengai.com/



5 Recommended Izakaya Districts in Shinjuku Along with Kabukicho Red Noren Drinking Alley

Shinjuku Golden Gai

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"Shinjuku Golden Gai" is a drinking district characterized by small bars with a retro atmosphere. Its unique landscape features approximately 300 bars packed together like a maze. "Shinjuku Golden Gai" has a rich history of being frequented by cultural figures and artists. Due to its tradition and uniqueness, it has become an increasingly popular spot among foreign tourists in recent years.

Please note that many establishments in "Shinjuku Golden Gai" charge a table fee, so be sure to check the pricing system displayed on the signs before entering.

- Address: 1-1-6 Kabukicho, Shinjuku-ku, Tokyo
- Hours: Varies by establishment
- Closed: Varies by establishment
- Phone: 03-3209-6418
- Official Website: http://goldengai.jp/



Shinjuku West Exit Omoide Yokocho

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Source: Tabelog

"Omoide Yokocho (Memory Lane)" is a drinking district with a retro atmosphere located under the railway tracks at Shinjuku Station's West Exit. About 80 establishments, including small izakayas and yakitori shops, line the alley. Due to its compact size, the close proximity of shops makes it perfect for bar-hopping and trying different foods.

"Omoide Yokocho" is a spot where you can experience the traditional atmosphere of old Tokyo. Many shop owners maintain traditional practices, and some establishments only accept cash payments. Therefore, it's advisable to bring cash when visiting.

- Address: 1-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
- Hours: Varies by establishment
- Closed: Varies by establishment
- Phone: 03-3364-3235
- Official Website: https://shinjuku-omoide.com/



Shinjuku-Sanchome (Suehiro Street Shopping Association)

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Source: Yahoo! Maps

"Shinjuku-Sanchome Suehiro Street Shopping Association" is a rapidly growing popular drinking district. Restaurants and bars line the street that runs from Shinjuku Main Street to Yasukuni Dori Street. This area historically flourished as a path to the former red-light district.

The area is characterized by its sophisticated atmosphere compared to Kabukicho, attracting a diverse international crowd. You can find various establishments including stylish restaurants, izakayas, standing bars, traditional bars, and Asian restaurants - choose according to your preferences.

- Address: Shinjuku 3-chome, Shinjuku-ku, Tokyo
- Hours: Varies by establishment
- Closed: Varies by establishment
- Phone: Not available
- Official Website: https://suehirostreet.tokyo/



Shinjuku Kabuki Hall

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Source: Official website

Located in the heart of the Kabukicho Red Noren Drinking Alley, "Shinjuku Kabuki Hall" is an entertainment facility that offers an immersive experience combining food, music, and visuals under the theme of "Festival." The venue brings together 10 establishments serving "soul food" from various regions of Japan and overseas. Special experiences can be enjoyed depending on the day you visit, with performances and events held every night.

Shinjuku Kabuki Hall boasts approximately 1,000 square meters of space and 1,300 seats. Some booths operate 24 hours, making it perfect for those who want to drink until dawn.

- Address: 1-29-1 Kabukicho, Shinjuku-ku, Tokyo
- Business Hours:
  - Chugoku-Shikoku Food Festival, Yokohama Chinese Food Festival, Kyushu-Okinawa Food Festival: 24 hours
  - KABUKI CAFE: 10:00-29:00 / Korean Food Festival: 11:00-23:00 
  - Hokkaido, Tohoku, Kanto, Chubu, Kinki Food Festivals: 11:00-29:00 
- Closed: Open year-round
- Phone Numbers:
  Hokkaido Festival: 03-6302-1668 / Tohoku Festival: 03-6302-1147
  Yokohama Chinese Festival: 03-6302-1388 / Kanto Festival: 03-6302-1489
  KABUKI CAFE: 03-6380-2344 / Chubu Festival: 03-6380-2567
  Chugoku-Shikoku Festival: 03-6380-2459 / Kinki Festival: 03-6380-3679
  Kyushu-Okinawa Festival: 03-6380-2566 / Korean Festival: 03-6380-3567
- Official Website: https://kabukihall.com/



Ryunomiyako Food District

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Source: Official website

"Ryunomiyako Food District," another gem in the Kabukicho Red Noren Drinking Alley, features over 15 specialized restaurants serving cuisine from across Japan and Asian countries, including sushi, teppanyaki, Korean cuisine, and Hong Kong dishes.

The venue is enhanced by state-of-the-art sound, lighting, and video technology, creating a club-like atmosphere. The ground floor operates 24 hours, while basement floors are open until late night, allowing visitors to enjoy delicious drinks and food until dawn.

- Address: Sugichou Building B1&1F, 3-36-12 Shinjuku, Shinjuku-ku, Tokyo
- Business Hours:
  [Ground Floor] Hinomoto, Hanmyeongdong, Bangla: 24 hours
  Akarenga, Hagoromo: 12:00-24:00
  [B1F/2F] Koryu, Enjou, Nikukyuu: Weekdays 15:00-29:00, Weekends/Holidays 12:00-29:00
  Uokaido, Kaido, TESUN, VIP: 17:00-29:00
- Closed: Never
- Phone Numbers:
  [1F] Bangla: 03-6380-0617 / Hinomoto: 03-6380-0556 / Hanmyeongdong: 03-6380-1679
  [2F] Hagoromo: 03-5990-2889 / Akarenga: 03-5990-2899
  [B1F] Uokaido/Sakesushi: 03-5919-5688 / Nikukyuu: 03-5919-5788 / TESUN: 03-5919-5789
  [B2F] Hakata Yatai: 03-5919-5558 / Koryu: 03-5919-5559 / VIP: 03-5919-5566
  Kaido: 03-5919-5567 / Kintonko: 03-5919-5568 / Enjou: 03-5919-5588
  Nikukura: 03-5919-5589 / Teppandou: 03-5919-5599
- Official Website: https://ryunomiyako.com/



sena kanda

I'm Sena, a director of Magical Trip. I'm living in Shibuya and love the ambience of Japanese Izakaya and Kissaten. I always spend time there, so ask me about them!