NEWoMan Shinjuku: Symbol of Shinjuku South Gate!
Shinjuku is an area with multiple train lines and has recorded the world's highest daily passenger traffic. With numerous attractions and landmarks scattered throughout, it's one of Japan's most popular tourist destinations.
Known as Tokyo's largest entertainment district, Shinjuku is home to many commercial complexes, including department stores. It's ideal for shopping, offering everything from world-famous luxury brands to everyday household items and groceries.
Today, we'll introduce the attractions and appeal of "NEWoMan Shinjuku," the massive commercial facility towering over Shinjuku Station's South Exit.
NEWoMan Shinjuku: A Relatively New Commercial Facility Opened in 2016
NEWoMan Shinjuku, which opened in 2016, is one of Shinjuku's newer commercial facilities. Directly connected to the station, it's easily accessible and frequented by many visitors.
While Shinjuku is typically known for its cramped stores, NEWoMan Shinjuku features luxurious, spacious layouts reflecting contemporary trends.
A key feature is the subtle boundaries between shops and common areas. By eliminating barriers between brands, it proposes a new shopping style where customers can enjoy shopping throughout the entire floor.
Shops Aligned with the Concept: "A Building for Women Embracing New Lifestyles to Continue Shining"
NEWoMan Shinjuku houses approximately 100 carefully selected shops under the concept "A Building for Women Embracing New Lifestyles to Continue Shining." The establishments, centered on fashion and including accessories and cosmetics, are renowned for their high sensitivity to trends.
Many visitors are fans of Lumine and seek unique, original items that set them apart. At NEWoMan Shinjuku, you're sure to find items that will help you express your charm more effectively.
Three Attractions of NEWoMan Shinjuku Explained by a Shinjuku Expert
High-End Fashion Boutiques and Curated Designer Select Shops Line Up in a Senseful Collection
Source: Official website
NEWoMan Shinjuku features an array of high-end apparel shops and carefully curated designer select shops. The senseful lineup creates an exciting space even for window shopping. True to its theme of being "a place where all new women living in a new era can encounter new experiences," NEWoMan Shinjuku offers stimulating experiences unavailable at other commercial facilities. The target demographic is slightly older than LUMINE's, attracting women who appreciate high-quality, authentic products.
Exceptional Location Accessible from Inside Shinjuku Station's New SouthGate
Source: FASHION SNAP
NEWoMan Shinjuku's prime location allows direct access from inside Shinjuku Station's New SouthGate. The proximity to the station is attractive as distant locations can be tedious to visit and tiring when carrying heavy purchases. The direct station connection means weather won't affect your shopping experience, whether it's raining, summer heat, or winter cold. It's perfect for quick shopping during tight schedules or seeking shelter from rain while traveling.
Beyond Shopping: Concert Venues and Rooftop Gardens
Source: FASHION SNAP
NEWoMan Shinjuku offers more than shopping with facilities like concert venues and rooftop gardens. LUMINE0, a 500-square-meter event space with mobile seating, hosts various exhibitions, presentations, and fashion shows, with some events offering free admission. The 7th floor features a members-only small farm, while the 6th floor boasts a lush garden, providing a rare natural escape in the heart of the city. An external staircase connects the 3rd to 6th floors, perfect for exercise while shopping.
4 Popular Shops at NEWoMan Shinjuku
SUPER a MARKET
Source: Numero Tokyo
Located in NEWoMan Shinjuku, SUPER a MARKET's concept is "a supermarket gathering A-grade items from around the world." The store offers a wide selection from luxury brand clothing to beauty products and everyday accessories, all carefully curated from various countries.
Despite displaying products of completely different styles, the store maintains an organized atmosphere thanks to their unwavering selection criteria. The lineup particularly appeals to fashion industry professionals.
The space is packed with unique, striking items, making shopping feel like a treasure hunt that will boost your excitement!
・Address: 4-1-6 Shinjuku, Shinjuku-ku
・Access: Directly connected to Shinjuku Station's New South Exit
・Hours: Mon-Sat 11:00-20:30, Sun/Holidays 11:00-20:00
・Closed: Irregular
・Phone: 03-5334-0550
・Official Website: https://store.tomorrowland.co.jp/storelocator/store-detail/?id=000003047&srsltid=AfmBOoroObGY146bxej1KkYCtoCX6_K4opevv4KAiV_OEbsdrlAEvD7h
CABaN
Source: Official website
CABaN, founded by Tomorrowland's creator, offers "simple yet playful wear and goods transcending gender, age, and nationality" at NEWoMan Shinjuku.
The brand features colorful and uniquely original designs. While the bold colors and distinctive designs might seem challenging to style, they're easily coordinated with simple pieces, allowing anyone to achieve a sophisticated look. The high-quality materials ensure comfort, making these pieces definite wardrobe staples!
With both women's and men's collections available, couples can enjoy shopping together.
・Address: 4-1-6 Shinjuku, Shinjuku-ku
・Access: Directly connected to Shinjuku Station's New South Exit
・Hours: Mon-Sat 11:00-20:30, Sun/Holidays 11:00-20:00
・Closed: Irregular
・Phone: 03-3351-3320
・Official Website: https://store.tomorrowland.co.jp/storelocator/store-detail/?id=000003048&srsltid=AfmBOoqJYmLChQNhIR8Zo5-SvwHZeYqNwFZhi0frP7TIfJW7Lru0NfxQ
SUSHI TOKYO TEN
Source: Official website
At NEWoMan Shinjuku, SUSHI TOKYO TEN offers a dining experience centered around sushi with the concept "many small portions of seasonal ingredients." The omakase course begins with a single piece of sushi, followed by alternating appetizers and sushi.
For lunch, the alternating sequence of appetizers and sushi creates anticipation for each next course! The sushi comes pre-seasoned with soy sauce, making it ready to eat.
Choose between table or counter seating - the counter is recommended for watching the itamae (sushi chef) demonstrate their impressive knife skills, which might even make you pause your meal in amazement.
・Address: 5-24-55 Sendagaya, Shibuya-ku
・Access: Directly connected to Shinjuku Station's New South Exit
・Hours: 11:00-15:00, 17:00-23:00
・Closed: Irregular
・Phone: 03-6274-8540
・Official Website: https://sushitokyo-ten.com/
Blue Bottle Coffee
Source: Official website
Blue Bottle Coffee, originating from Oakland, California, is dedicated to coffee excellence, using beans roasted within 48 hours of serving. Located in NEWoMan Shinjuku, this café offers a refined coffee experience.
Their signature drink is the New Orleans (Iced). It's a 1:1 mixture of coffee and milk with chicory, conceived from the founder's desire to "create a milk coffee better than iced latte." The drink features chicory's distinct bitterness balanced with organic sugar's subtle sweetness.
The sophisticated white interior creates a welcoming atmosphere that invites lingering visits. They also offer desserts paired perfectly with their coffee selections.
・Address: 4-1-6 Shinjuku, Shinjuku-ku
・Access: Directly connected to Shinjuku Station's New South Exit
・Hours: Mon-Sat 11:00-20:30, Sun/Holidays 11:00-20:00
・Closed: Irregular
・Phone: 03-5334-0550
・Official Website: https://store.bluebottlecoffee.jp/pages/shinjuku
NEWoMan Shinjuku Access
・Address: 4-1-6 Shinjuku, Shinjuku-ku
・Access: Directly connected to Shinjuku Station's New South Exit
・Hours: Mon-Sat 11:00-20:30, Sun/Holidays 11:00-20:00
・Closed: Irregular
・Phone: 03-5334-0550
・Official Website: https://www.newoman.jp/shinjuku/
There are many other shopping facilities in Shinjuku besides NEWoMan Shinjuku.
Beyond NEWoMan Shinjuku, Shinjuku offers numerous shopping destinations:
Mitsukoshi Isetan Shinjuku
Mitsukoshi Isetan Shinjuku is a luxury department store featuring world-renowned high-end brands, accessories, and cosmetics. As Japan's top-selling department store, it's consistently bustling with shoppers.
The store maintains its popularity through early product releases and extensive Mitsukoshi Isetan original merchandise. Their basement floor (depachika) houses carefully selected domestic and international food vendors, including both permanent and limited-time shops, offering new discoveries with every visit.
<Store Information>
・Address: 3-14-1 Shinjuku, Shinjuku-ku
・Closed: January 1st
・Phone: 03-5532-1111
・Hours: 10:00-20:00
・Official Website: https://www.mistore.jp/store/shinjuku.html
Takashimaya Shinjuku
Takashimaya Shinjuku is a complex housing not only the main department store but also specialty shops like Hands (stationery store), UNIQLO, and Nitori (lifestyle goods store). Similar to NEWoMan Shinjuku, its location adjacent to Shinjuku Station and the large bus terminal BUSTA makes it highly accessible.
You can smoothly shop for high-end brands at the department store and then purchase daily necessities, stationery, and sundries all in one visit. Some restaurants on floors 12-14 offer views of Shinjuku's skyscrapers, making them perfect for dates.
<Store Information>
・Address: 5-24-2 Sendagaya, Shibuya-ku
・Closed: Jan 1-2
・Phone: 03-5361-1111
・Hours: 10:30-19:30
・Official website: https://www.takashimaya.co.jp/shinjuku/
Keio Department Store
Keio Department Store, located steps from Shinjuku Station's West Exit, offers fashion, lifestyle goods, accessories, and food products. Catering to middle-aged and senior customers, all floors provide a relaxed shopping experience without excessive flashiness.
The 7th floor event hall regularly hosts regional food fairs, popular ekiben (station bento boxes), and character exhibitions. It's always crowded as it offers items typically unavailable in Shinjuku.
<Store Information>
・Address: 1-1-4 Nishi-Shinjuku, Shinjuku-ku
・Closed: Jan 1
・Phone: 0570-022-810
・Hours: 10:00-20:00
・Official website: https://www.keionet.com/info/shinjuku/
LUMINE Shinjuku
LUMINE EST, directly connected to Shinjuku Station's East Exit, features a fashion area right at its entrance. While NEWoMan Shinjuku caters to a slightly older demographic, LUMINE EST targets late teens to early twenties, offering fashion, affordable cosmetics, and specialty shops. The fashion selection ranges from casual to sporty, feminine, and conservative styles, making it especially crowded with young people on weekends.
The restaurant floors (7F-8F) offer diverse options including Japanese, Western, Asian cuisine, and cafes. It's popular for its variety when deciding where to eat, and I often visit for lunch with friends.
<Store Information>
・Address: 3-38-1 Shinjuku, Shinjuku-ku
・Closed: Irregular holidays
・Phone: 03-5334-0550
・Hours: Mon-Fri 11:00-21:00, Sat/Sun/Holidays 10:30-21:00, Restaurants 11:00-22:00 (varies by store)
・Official website: https://www.lumine.ne.jp/est/
LUMINE 1 is located just outside Shinjuku Station's South Exit. While not directly connected, you can access it through indoor passages without getting wet in the rain. Targeting late 20s to 30s demographic, it's the most sophisticated among Shinjuku's LUMINE locations. The building features more upscale brands, neighboring the trendy NEWoMan Shinjuku complex.
The building focuses on fashion, with notable makeup and skincare stores, creating an appealing atmosphere for mature women. Shopping here is more relaxed compared to LUMINE EST or LUMINE 2.
<Store Information>
・Address: 1-1-5 Nishi-Shinjuku, Shinjuku-ku
・Closed: Irregular holidays
・Phone: 03-5334-0550
・Hours: 11:00-21:00 (Restaurants 11:00-22:30, varies by store)
・Official Website: https://www.lumine.ne.jp/shinjuku/
LUMINE 2 is directly connected to Shinjuku Station's South Exit, offering excellent accessibility. It targets early 20s to early 30s, positioning itself between LUMINE EST and LUMINE 1, near NEWoMan Shinjuku. The mall features trend-conscious brands and bustles with young office workers on weekday evenings.
The 6th floor houses MUJI, popular among international visitors, while the 7th floor features "LUMINE the Yoshimoto" theater for live Japanese comedy shows, attracting diverse visitors beyond fashion shoppers.
I personally frequent "LUMINE the Yoshimoto" as a comedy fan to get energized through laughter.
<Store Information>
・Address: 3-38-2 Shinjuku, Shinjuku-ku
・Closed: Irregular holidays
・Phone: 03-5334-0550
・Hours: 11:00-21:00 (Restaurants 11:00-22:30, varies by store)
・Official Website: https://www.lumine.ne.jp/shinjuku/floorguide/
OIOI (Marui)
Source: Official website
OIOI (Marui) is a department store primarily featuring women's fashion and accessories, along with men's items and cafe chains. It targets late teens to 20s with reasonably priced products. The compact layout allows for easy navigation, complementing the nearby NEWoMan Shinjuku shopping experience.
The rooftop features a British-style garden where visitors can relax among roses and greenery. The open space with abundant lawn areas serves as an urban oasis. It's perfect for refreshing breaks during shopping.
<Store Information>
・Address: 3-30-13 Shinjuku, Shinjuku-ku
・Closed: Irregular holidays
・Phone: 0-3354-0101
・Hours: 11:00-20:00
・Official Website: https://www.0101.co.jp/003/
UNIQLO Shinjuku Main Store
Source: PR TIMES
UNIQLO Shinjuku Main Store opened as the fourth domestic global flagship store with the concept "From Shinjuku to the World, From the World to Shinjuku." Located within BicCamera, it spans three floors (1F-3F).
The first floor displays featured items, perfect for quick visits. The second floor houses Shinjuku's first UNIQLO COFFEE, offering hot coffee, cafe latte, and Shinjuku-exclusive sweets like Shinjuku Nakamuraya Mont Blanc and Oiwake Dango Honpo's mitarashi dango.
I often stop by UNIQLO COFFEE for its reasonable prices after shopping.
<Store Information>
・Address: 3-29-1 Shinjuku, Shinjuku-ku, 1-3F
・Closed: January 1
・Phone: 03-6380-5115
・Hours: 10:00-22:00
・Official Website: https://www.uniqlo.com/jp/ja/special-feature/shinjuku-honten
