Okachimachi Jewelry Shops 2024: Famous for Reasonable & High-quality Jewelry
Okachimachi is a hidden gem that most tourists don't know about - even some Tokyo locals have never visited this neighborhood. However, it's actually an incredibly charming area that has gained a quiet reputation as a spot to buy jewelry at great prices. In this article, I'll let you in on my secret list of recommended jewelry shops that I've been keeping to myself until now.
Okachimachi is also appealing as a base for sightseeing, given its proximity to Ueno and Asakusa. My perfect itinerary involves shopping in Okachimachi during the day, exploring Asakusa's tourist spots, and then bar-hopping in Ueno at night.
However, it can be challenging for tourists to deeply understand Asakusa's culture or find those beloved local izakayas in Ueno that only residents know about. That's why I recommend taking a tour with a local guide. Magical Trip offers several tours, including one that was ranked #1 on TripAdvisor among all tours in 2024.
For those visiting Okachimachi, I recommend the "Asakusa Cultural Walk & Matcha Making Tour" where you can learn about history and traditions while having fun in Asakusa, the "3-Hour Tokyo City Highlights Sunset Bike Tour," and the "All-You-Can-Drink Bar Hopping Tour in Ueno" which takes you to izakayas beloved by locals.
If you're planning to visit Okachimachi, make the most of your Tokyo experience by joining these tours!
Introduction
Okachimachi Station is located next to Ueno Station, making it just a one-minute train ride away. Even on foot, it's only about a 6-minute walk, which is why many visitors explore both areas together.
Okachimachi is renowned as Japan's only wholesale jewelry district where you can purchase high-quality jewelry at reasonable prices. The area is bustling with jewelry professionals, precious metal experts, and wholesalers, attracting both industry buyers and regular shoppers seeking high-quality jewelry.
In this guide, we'll introduce you to the jewelry stores in Okachimachi, considered among Tokyo's finest.
What is Okachimachi, Tokyo's Premier Jewelry Wholesale District?
Located in Taito Ward, Okachimachi is famous as Japan's only specialized jewelry wholesale district.
During the Edo period (1603-1868), the Okachimachi area was known for its large geisha population and craftsmen who made decorative items for hair ornaments and kimonos. After 1868, with Japan's opening to the world, Western cultural influences brought jewelry and accessories to the area.
Post-1945, as American soldiers began selling accessories in the nearby Ameyoko market, Okachimachi established itself as a center for jewelry wholesale and repair services. Today, approximately 80% of Japan's jewelry-related businesses, manufacturers, and wholesalers are concentrated in Okachimachi, attracting buyers and shoppers from across the country.
Okachimachi's Jewelry Street Extends East of JR Okachimachi Station
The east side of JR Okachimachi Station hosts a large wholesale district with numerous jewelry shops and specialized vendors. The surrounding streets are named after precious stones: "Jade Avenue," "Diamond Avenue," "Ruby Street," "Sapphire Street," and "Emerald Avenue."
These streets feature a wide variety of shops, from general jewelry stores to specialized shops dealing in diamonds, pearls, and chains. Many stores offer custom-made jewelry services, making it perfect for creating a unique accessory as a travel memento.
Can You Really Find High-Quality Jewelry at Reasonable Prices in Okachimachi?
Okachimachi features a mix of wholesale and retail businesses. While some wholesale shops are exclusively open to industry buyers, many wholesale companies have recently opened retail operations, allowing general customers to purchase quality jewelry at prices lower than standard retail.
Many shops offer discounts from regular prices, so it's worth comparing different stores to check both quality and pricing to find hidden gems in this unique jewelry district near Ueno.
6 Highly Recommended Jewelry Shops in Okachimachi (Ueno's Neighbor)
GALA JEWELRY Okachimachi Main Store
Source: Official website
GALA JEWELRY's Okachimachi flagship store is a direct retail outlet of a well-established manufacturer that receives numerous orders from jewelry shops and department stores across Japan.
Custom-ordered jewelry is carefully crafted by skilled artisans in their own factory. They also offer excellent after-purchase services, including repairs and maintenance.
The spacious store features an extensive lineup of products, including various types of diamond jewelry such as wedding and engagement rings, as well as colored stones, pearls, and metal jewelry crafted with precious metals and gold.
Leveraging their status as a direct manufacturer, they offer reasonable prices, making high-quality pieces accessible to customers.
Store Information:
- Address: GOSHO Headquarters Building, 5-21-14 Ueno, Taito-ku, Tokyo
- Hours: 11:00-19:00
- Holidays: Open year-round (except New Year's holidays)
- Phone: 03-3836-3030
- Official Website: https://gala-okachimachi.com/
- Official Instagram: https://www.instagram.com/gala_okachimachi/
- Official X: https://x.com/jewelry_gala
Jewelry IMON Okachimachi Store
Source: Official website
Jewelry IMON Okachimachi Store specializes in gold and platinum jewelry. They offer a wide range of products including necklaces, rings, and bangles made with high-quality gold and precious metals.
They are particularly known for their extensive selection of "Kihei" chain designs, offering various patterns and lengths. These jewelry chains, though simple in design, beautifully capture and reflect light while maintaining a distinct sense of elegance.
The store also sells bridal rings. If you're looking for rings made with premium precious metals rather than just gemstones, this store is worth visiting.
Store Information:
- Address: 5-26-16 Ueno, Taito-ku, Tokyo
- Hours: 10:30-19:00
- Phone: 03-5826-8818
- Official Website: https://www.imon.jp/gold/shopokachimachi.html
- Official Instagram: https://www.instagram.com/jewelry_imon/
Ryutsu Main Store
Source: Official website
Identifiable by its red signboard, Ryutsu Main Store offers a diverse range of products at industry prices, including diamonds, platinum, gold, bridal rings, and birthstone jewelry.
Staff members with extensive jewelry knowledge help customers find the perfect piece based on their budget, design preferences, and intended use. Even first-time buyers of luxury jewelry can shop with confidence.
The store is perfect for those who want to browse and consider various items, from gorgeous designs to everyday pieces.
Store Information:
- Address: 5-22-5 Ueno, Taito-ku, Tokyo
- Hours: 10:30-19:00
- Closed: Thursdays
- Phone: 03-3831-3377
- Official Website: https://www.ryu-tsu.co.jp/
- Official Instagram: https://www.instagram.com/ryutsu_jewelry/
Jewelry TSUTSUMI Okachimachi Store
Source: Official website
Located in the vibrant Okachimachi area near Ueno, Jewelry TSUTSUMI offers a wide selection of trendy jewelry and accessories, including earrings, pendants, bridal rings, and pinky rings. Beyond their extensive bridal collection, they feature numerous fashion pieces. Their gold selection is particularly impressive, offering various options including pink gold, white gold, and yellow gold, making it easy to find your preferred style.
Many items are available for under 10,000 yen, making this store perfect for those looking to casually browse and purchase quality jewelry.
Store Information:
- Address: Ueno 3-chome Building 1F, 3-28-7 Ueno, Taito-ku, Tokyo
- Hours: 10:30-20:00
- Phone: 03-5688-4988
- Official Website: https://www.tsutsumi.co.jp/
SATO Jewelry Main Store
Source: Official website
SATO Jewelry's main store in Okachimachi showcases over 4,500 items, including rings, necklaces, earrings, brooches, and bracelets, all available at 30-80% off regular prices. The store's dazzling interior features such an extensive collection that customers often find themselves overwhelmed by choices.
Beyond retail, they offer various services including repairs, modifications, pearl necklace restringing, and custom-made pieces. They also repair jewelry purchased elsewhere, making it convenient for tourists seeking repair services.
Store Information:
- Address: 5-27-15 Ueno, Taito-ku, Tokyo
- Hours: 10:00-19:00
- Phone: 03-3836-0150
- Official Website: https://www.satojewelry.com/%e3%82%b5%e3%83%88%e3%82%a6%e3%82%b8%e3%83%a5%e3%82%a8%e3%83%aa%e3%83%bc%e6%9c%ac%e5%ba%97/
- Instagram: https://www.instagram.com/satojewelry/
- X: https://x.com/SatoJewelry
- Facebook: https://www.facebook.com/SatoJewelry/
Kawahara Jewelry Okachimachi Store
Source: Official website
Kawahara Jewelry specializes in buying precious metals (gold, silver, platinum), gemstone jewelry, and provides repair and sizing services. They also sell high-quality second-hand jewelry and loose stones (unmounted gemstones). Their buying service extends beyond jewelry to include glasses and ornaments containing gold, silver, or platinum.
This store is particularly useful for tourists needing emergency jewelry repairs or looking to sell jewelry items.
Store Information:
- Address: Sunrise Building 2A, 5-16-8 Ueno, Taito-ku, Tokyo
- Hours: 11:30-18:00
- Closed: Sundays
- Phone: 03-5817-4746
- Official Website: https://www.jw-kawahara.com/
- X: https://x.com/kawaharaokachi
- Facebook: https://www.facebook.com/kawaharaokachi/?locale=ja_JP
Recycling Shops in Okachimachi Specializing in Jewelry and Luxury Brands
OKURA Ueno-Okachimachi Hermes Bag & Rolex Watch Store
Source: Official website
Located in Okachimachi, Ueno's vibrant shopping district, "OKURA" is a premium recycling shop offering high-quality pre-owned items including luxury brand bags, high-end watches, and brand jewelry at reasonable prices.
With stores across Japan and expanding distribution networks in Southeast Asia and North America, OKURA leverages its extensive auction experience to source products from various pre-owned markets.
The store constantly updates its inventory with new arrivals, making it possible for shoppers to discover unexpected treasures. Whether you're looking for luxury brand items at affordable prices or seeking rare pieces no longer available new, this store is worth visiting.
<Store Information>
• Address: Shimada Building 1F, 4-3-8 Ueno, Taito-ku, Tokyo
• Business Hours: 11:00-20:00
• Closed: January 1st
• Phone: 03-5817-4800
• Official Website: https://www.wb-ookura.com/
• Official Instagram: https://www.instagram.com/okura_tokyo.official/
• Official X: https://x.com/ookura_jp
• Official Facebook: https://www.facebook.com/okura.jp
Ginza Paris Okachimachi Store
Source: Official website
Ginza Paris is a specialized dealer in luxury brand bags, high-end watches, precious metals, and jewelry sales and purchases. With stores nationwide, they have built a strong reputation for quality and price reliability among their numerous customers.
The Okachimachi branch, located in the heart of Tokyo's famous jewelry district, offers an extensive collection of gorgeous rings adorned with diamonds and colored stones, lustrous pearls, and elegant gold and platinum jewelry pieces.
Their knowledgeable appraisers provide attentive customer service, making it comfortable even for first-time visitors to shop. Their purchase service, which offers fair market value appraisals, is also highly regarded. Whether buying or selling, customers can expect a satisfying experience.
<Store Information>
• Address: Gyotoku Building 1F/2F, 4-1-11 Ueno, Taito-ku, Tokyo
• Business Hours: 10:00-19:30
• Closed: Irregular holidays
• Phone: 03-5812-4201
• Official Website: https://ginzaparis.com/
• Official Instagram: https://www.instagram.com/ginzaparis_/
• Official Facebook: https://www.facebook.com/ginzaparis2
3 Recommended Tours to Fully Experience Tokyo
Want to explore Tokyo's numerous attractions more deeply through guided experiential tours with local experts? Here are 3 carefully selected tours by MagicalTrip that let you enjoy Tokyo from different angles - through cultural experiences, street exploration, and nighttime food culture.
Asakusa Cultural Walk & Matcha Making Tour
This is a small-group Asakusa cultural experience tour guided by someone with over 7 years of local residence experience.
The fee is $82.63 (approximately ¥12,000) for a 3-hour deep dive into Asakusa's charms. The tour includes traditional snack tasting at Nakamise Street, Buddhist cultural experiences at Sensoji Temple, and matcha making in a peaceful tea room.
At Hoppy Street, you can enjoy making monjayaki and okonomiyaki (vegetarian options available) with one complimentary drink included. Limited to maximum 8 participants, with free time for exploration after the tour. Commemorative photos will be emailed later.
Details here: Asakusa Cultural Walk & Matcha Making Tour
3-Hour Tokyo City Highlights Sunset Bike Tour
This experiential tour lets you explore Tokyo's diverse faces by bicycle. The fee is $55.25 (approximately ¥8,000), open to ages 15 and up.
Ride 12km on beginner-friendly hybrid bikes. Experience Tokyo's fusion of tradition and modernity through Asakusa's shopping streets and public baths, Ueno's international atmosphere, and Akihabara's anime culture.
Includes English-speaking guide, bicycle insurance, and water bottle. Free cancellation up to 24 hours before, with rain cancellation notice provided the day before. Photos will be emailed after the tour.
Details here: 3-Hour Tokyo City Highlights Sunset Bike Tour
All-You-Can-Drink Bar Hopping Tour in Ueno
This 3.5-hour tour visits 3 izakayas in Ueno and costs $95.35 (approximately ¥14,000).
The first two stops offer 45-minute all-you-can-drink sessions with over 30 drink options. Izakaya menu items like yakitori, kushikatsu, and agedashi tofu are provided, with allergy accommodations available.
An English-speaking guide accompanies the tour and takes photos. The tour concludes at either a standing bar or local ramen shop. Free cancellation up to 24 hours before, but participants must be 20 or older and able to walk comfortably.
Details here: All-You-Can-Drink Bar Hopping Tour in Ueno
Through these tours, you can experience authentic Tokyo in ways not possible through guidebooks alone. Each tour offers a memorable experience highlighting different aspects of Tokyo's charm.