Omotesando Hills – The Landmark of Omotesando, Tokyo
Tokyo is globally recognized as a fashion capital, and at the heart of this status lies the area of Harajuku and Omotesando. These neighborhoods are home to some of Japan’s most renowned select shops, brand boutiques, and commercial facilities.
While Harajuku is famous for its vibrant street fashion and "Kawaii" culture, attracting a younger crowd, Omotesando offers a more refined atmosphere, filled with high-end boutiques and luxury stores. At the center of Omotesando’s sophistication is its iconic landmark, *Omotesando Hills*. Since its opening in 2006, this complex has led the way in fashion, food, art, and lifestyle, continually setting trends in the area.
In this article, we will explore the allure of Omotesando Hills, beloved by stylish individuals both in Japan and abroad.
Omotesando Hills – A Symbol of Fashion in Omotesando
Omotesando Hills is a landmark in Omotesando, embodying a unique blend of fashion, art, and culture. It consistently delivers the latest trends through its carefully curated selection of shops, which are rich in individuality and creativity.
The site where Omotesando Hills now stands was once home to the *Kyu Doujunkai Aoyama Apartments*, built nearly 100 years ago following the devastation of the Great Kanto Earthquake. The apartments were known for their modern Western-style architecture, and by the 1970s, small yet stylish shops began to open in the area. Omotesando became a beloved hub for fashion trends during that time.
With the aging of the apartments, redevelopment took place, and Omotesando Hills emerged as a continuation of the cultural and architectural significance of the former complex. Today, it carries on the legacy, evolving and developing as a central figure in the district.
What Makes Omotesando Unique?
Omotesando was initially created in 1919 as the approach to the famous Meiji Shrine (*Meiji Jingu*). Over the years, it has grown into a world-renowned shopping district, housing flagship boutiques of major global brands like *CHANEL*, *FENDI*, and *LOUIS VUITTON*, as well as a variety of stylish shops.
With its striking architecture and the iconic tree-lined streets of zelkova, Omotesando has become a prime destination for tourists. The seasonal changes add to its charm, making it a pleasant place to stroll through any time of year.
The Allure of Omotesando Hills: A Breakdown of its Features
Unique Architecture Centered Around an Atrium and Spiral Design
Source: Obayashigumi
Omotesando Hills was designed by Japan’s renowned architect *Tadao Ando*. Upon its opening, it garnered attention not just as a shopping complex, but as an architectural marvel that harmonizes with the historical streetscape of Omotesando.
A distinctive feature of the building is how much of its volume is underground, preserving the skyline and highlighting the zelkova trees that define Omotesando. The rooftop greenery also blends seamlessly with the surroundings, creating a harmonious relationship between the complex and the environment.
Perhaps most striking is the *spiral slope*, which links the six floors of the building around a central atrium. The slope mirrors the gentle incline of Omotesando itself, creating a continuous flow between the interior and exterior of the building. Exploring this unique architectural design is part of the Omotesando Hills experience.
Frequent, Stylish Events Held in the Atrium Space
Source: Mori Building
Omotesando Hills frequently hosts stylish and creative events in its atrium, which features a grand staircase and a spacious event area on the basement floor. Past events include the anniversary fashion shows of Omotesando Hills, *Lancôme* beauty pop-ups, and art festivals by *FRANCK MULLER*, the luxury Swiss watchmaker.
These events showcase the best in fashion, beauty, and art, further cementing Omotesando Hills as a trendsetter and a center for cultural exchange.
Top-Tier, Stylish Tenants in Tokyo’s Fashion Scene
Source: Official website
Since its inception in 2006, Omotesando Hills has been dedicated to offering a distinct and sophisticated style known as *Omotesando Hills Mode*. The complex continually updates its tenant lineup, keeping pace with the latest trends in fashion, beauty, culture, and cuisine.
In April 2024, the renowned Japanese watchmaker *Seiko* opened a *Grand Seiko* boutique at Omotesando Hills, adding to the complex's exclusive appeal. The boutique stands out for its artistic design, offering a fresh take on luxury shopping.
With a focus on attracting unique tenants that cater to fashion-conscious adults, Omotesando Hills continues to provide an unparalleled shopping experience.
Omotesando Hills truly stands as a symbol of Tokyo’s fashion scene, blending history, style, and modernity to create a destination beloved by tourists and locals alike.
Must-Visit Shops at Omotesando Hills: A Breakdown by Genre
Fashion and Accessories
THE TOKYO
Source: Official website
"THE TOKYO" is a select shop that exclusively features Japanese brands. This store offers a curated experience of the high-quality craftsmanship and exceptional design that are hallmarks of products made in Japan.
From internationally renowned brands like *Maison MIHARA YASUHIRO* and *UNDER COVER*, which frequently showcase their collections at Paris Fashion Week, to *FETICO*, a brand known for its commitment to collaborating with local textile producers and artisans in Japan, THE TOKYO presents cutting-edge selections from the Japanese fashion scene.
In addition, the store offers limited-edition items created in collaboration with popular brands—pieces that can only be found at THE TOKYO. Fashion enthusiasts frequently visit in search of these rare, exclusive items.
For those with an interest in Japanese fashion, a visit to THE TOKYO is a must.
Edition
Source: Official website
Among Japan’s top select shops, *Edition* is consistently noted for its trendsetting selections. The flagship Omotesando store was renovated in March 2024, further enhancing its appeal.
Edition offers a wide range of items, from its in-house brand that reflects current fashion trends to carefully selected wearables, fine jewelry, and lifestyle items from both domestic and international sources.
Whether you're interested in the classical elegance of a suit or the bold creativity of modern fashion, Edition provides a variety of stylish options for the sophisticated adult.
The store also hosts a series of limited-time events, including solo exhibitions by ceramic artists and showcases of up-and-coming brands, which are always at the forefront of fashion news.
Gourmet and Dining
GOLDEN BROWN
Source: Tabelog
The second location of *GOLDEN BROWN*, a trailblazer in gourmet burgers, is nestled within Omotesando Hills. Originally from Nakameguro, this renowned burger spot has gained a reputation as one of the pioneers of gourmet burgers in Japan.
GOLDEN BROWN is the only burger specialty shop to be selected for the *Top 50 Best Restaurants in the World* by the British magazine *MONOCLE*. Their burgers are crafted with lightly sweet, perfectly toasted buns, filled with juicy patties that bring out the natural flavor of the meat.
Their signature dish, the *GOLDEN BROWN BURGER*, is a must-try. It features a 100% beef patty with rich, thick smoked cheese. The sauce, made with brown mushrooms and sautéed onions, adds an extra layer of depth and aroma. It’s a refined taste experience that leaves visitors craving more after just one bite.
Tsukiji Tamazushi Sasashigure
Source: Official website
*Sasashigure* is a sister brand of *Tsukiji Tamazushi*, a long-standing sushi restaurant with deep roots in the famous Tsukiji fish market. At Sasashigure, you can savor *Edomae-style* sushi, focusing on seafood caught in Tokyo Bay.
One of its standout features is the use of the rice variety *Sasashigure*, cultivated without pesticides, fertilizers, or herbicides. The shari (sushi rice) is cooked to perfection, ensuring that the natural flavors of the rice are brought out to the fullest.
The same level of care is extended to the toppings, with expert sushi chefs precisely aging the fish, like tuna, to balance flavor, aroma, and texture. This spot is perfect for anyone looking to enjoy premium sushi in a relaxed setting.
bar a vin PARTAGER
Source: Tabelog
*bar a vin PARTAGER* offers a unique twist on traditional French cuisine, serving it in tapas-sized portions. A sister restaurant to the popular French bar *Le Comptoir* in Osaka, it has quickly gained a loyal following.
This stylish bistro allows guests to sample authentic French dishes in small portions, making it particularly popular with women. The atmosphere is lively, whether you're stopping by solo for a glass of wine or enjoying a girls' night out.
With an open kitchen creating a dynamic dining experience and large windows that overlook the tree-lined Inogashira Street, the location is also perfect for a romantic date. It’s one of Omotesando Hills' must-visit hotspots.
Sweets and Desserts
JEAN-PAUL HEVIN
Source: Official website
*JEAN-PAUL HEVIN* is a renowned French patisserie brand that sparked the luxury chocolate boom in Japan. Inside the store, you'll find an array of beautifully presented chocolates, cakes, and macarons that resemble sparkling jewels, perfect for gifts or personal indulgence.
Be sure to try their signature chocolate drinks at the adjoining café. Whether it’s the spiced *Africain*, made with just chocolate and water, or the rich, chestnut-like *Araguani*, each drink has a distinct personality and flavor profile.
Take a break during your shopping or sightseeing, and enjoy a relaxing moment with a luxurious chocolate treat.
gelato pique cafe bio concept
Source: Google Maps
If you’re visiting with family, *gelato pique cafe bio concept* is the ideal spot for a relaxing meal. Produced by the brand *gelato pique*, known for its soft, cozy loungewear, this café offers a healthy, organic menu that aligns with the brand’s ethos.
This bio concept café, one of only two in Japan, focuses on providing safe, wholesome food that everyone, from children to adults, can enjoy. Located on the B2 floor of Omotesando Hills, it’s conveniently situated near the *gelato pique* boutique, allowing for a complete shopping and dining experience.
Access and Basic Information for Omotesando Hills
- Address: 4-12-10 Jingumae, Shibuya-ku, Tokyo
- Access:
- 2-minute walk from A2 exit of Tokyo Metro Omotesando Station
- 3-minute walk from exit 5 of Tokyo Metro Meiji Jingu-Mae (Harajuku) Station
- 7-minute walk from the Omotesando exit of JR Harajuku Station
- Business Hours:
- Shops: 11:00 AM – 8:00 PM
- Cafes: 11:00 AM – 8:00 PM
- Restaurants: 11:00 AM – 10:30 PM (Fridays and Saturdays until 11:00 PM, Sundays until 11:00 PM when Monday is a public holiday)
- Closed: Irregular holidays
- Phone Number: 03-3497-0310
- Official Website: https://www.omotesandohills.com/
Conclusion
If you're looking to enjoy shopping in Omotesando, Omotesando Hills is an unmissable destination. Especially for fashion enthusiasts, this spot offers exciting encounters with high-quality, trendsetting brands. You’ll find not only established brands but also many up-and-coming names that may dominate the next season.
Whether you're browsing the latest styles or simply observing the fashionable people passing by, every moment spent in Omotesando Hills brings fresh inspiration. Make sure to take your time exploring not only the mall but also the vibrant streets surrounding it!
