shinjuku don quijote: Everything is there! Enjoy Japanese-goods Jangle

Shinjuku is Japan's central hub, home to the Tokyo Metropolitan Government Office which handles the administration of Tokyo, Japan's capital, and Shinjuku Station, boasting the world's highest passenger traffic. Known as a business district, its skyline of towering office buildings makes it one of Japan's largest business centers.

Shinjuku Station, attracting both domestic and international visitors for business and tourism, features station buildings housing unique Japanese fashion brands and the latest gourmet & sweets shops. Just steps away from the underground mall known as Shinjuku Subnade, Shinjuku is Tokyo's premier entertainment district with numerous shopping complexes, department stores, and commercial facilities. Today, we'll introduce Don Quijote, famous as "the store that sells everything" and stands apart from other department stores.

Don Quijote: A Discount Shop Offering Everything from Daily Necessities to Luxury Brands

Don Quijote stocks a wide range of items, from daily necessities like food and household goods to branded fashion and cosmetics. The secret to its popularity lies in offering these products at incredibly reasonable prices.
With such a diverse product range, it caters to all age groups, making it a must-visit destination during your Japan trip.

Purchase Various Food Items from Japanese Snacks and Ice Cream to Ingredients and Side Dishes

Source: PR TIMES

At Don Quijote, you can purchase various snacks including Japanese-made candies and ice cream. Among the snacks, you'll find authentic Japanese items like traditional Japanese sweets and matcha-flavored ice cream.

The store also attracts customers with its abundant selection of ingredients, including instant ramen and Japanese condiments. Moreover, you can purchase ready-to-eat Japanese soul food like onigiri (rice balls filled with various ingredients and wrapped in seaweed), disposable containers of takoyaki (octopus balls), and yakisoba (stir-fried noodles).

Visit Don Quijote when you want to casually enjoy authentic Japanese food!

Wide Selection of Clothing and Brand Items

Source: Official X

Beyond food items, Don Quijote offers a broad range of fashion items including clothes, bags, and shoes. The selection is so extensive that you can create a complete outfit from inner to outerwear all at Don Quijote.

A notable feature is that alongside reasonably priced clothing, they also carry branded items such as wallets and watches.

At Don Quijote, you can find products that match your needs from a wide variety of options and price ranges.

Why is Don Quijote Incredibly Popular in Japan? 5 Attractive Points Explained

24-Hour Operation Offers Convenient Shopping Anytime

Don Quijote's popularity stems from both its comprehensive selection of daily necessities and its 24-hour operation. While other stores, including those in Shinjuku Subnade underground mall, are closed, Don Quijote remains open during late night and early morning hours, allowing you to shop whenever you remember something you need. Since Don Quijote is usually crowded, those who prefer a relaxed shopping experience should visit during the less busy late-night or early morning hours.

It's particularly recommended for international tourists who want to make the most of their limited time, as they can purchase souvenirs even when tourist attractions are closed.

Rich Product Selection with Over 40,000 Items

Source: Yahoo! News

Don Quijote's extensive selection is symbolized by its maze-like interior, where products are stacked nearly to the ceiling. The store layout guarantees excitement as attractive products catch your eye at every turn.

Don Quijote stocks countless items, including food, clothing, cosmetics, medications, stationery, electronics, and smartphone/computer accessories.

Their snack selection is particularly interesting, with many products offering multiple flavors perfect for taste-testing.

Unique and Fun Product Selection Unavailable at Other Department Stores

Source: Official X

Don Quijote features unique items like cosplay costumes, magic supplies, takoyaki makers, and numerous Japanese toys including giant stuffed animals and car toys.

Particularly popular are Japanese anime character goods, featuring fashion items like T-shirts, socks, and loungewear, including Don Quijote-exclusive collaborative merchandise.

Don't miss the products featuring Don Quijote's penguin mascots "Donpen" and "Donco". Discover unique items that can only be found at Don Quijote.

Reasonable Prices Living Up to Its Name as the "Discount Palace"

Source: PR TIMES

Known as the "Discount Palace," Don Quijote's reasonable pricing is another reason for its popularity. It's especially popular among young people for its affordable groceries, daily necessities, cosmetics, and brand-name items.

Don Quijote achieves low prices through bulk purchasing. Additionally, brand-name items are parallel imports directly from overseas authorized retailers and duty-free shops, eliminating intermediate fees. These legitimate cost-cutting measures ensure worry-free shopping.

Tax-Free Shopping Available

Don Quijote offers tax-free shopping on general merchandise like brand-name items and electronics, as well as consumables like food and cosmetics, with some exceptions.

International tourists can enjoy even better deals through the tax-free service, making Don Quijote perfect for purchasing souvenirs to take home.

Tax-free items cannot be used within Japan. The service applies to purchases over ¥5,000 (before tax) and has specific rules. Be sure to check the service regulations before using tax-free shopping.

Why is Don Quijote Popular Not Just Among Japanese, but Also Foreign Tourists?

Source: Official X

Don Quijote's popularity among foreign visitors stems from not only its affordable prices on a wide variety of products but also its unique and practical items that can only be found in Japan.

For example, among the popular beauty products favored by foreign tourists as souvenirs are distinctively Japanese items such as face masks containing Japanese sake ingredients and art masks inspired by traditional Japanese theatrical makeup.

Instant foods that allow easy sampling of Japan's unique food culture are also extremely popular. Products like miso soup and cup ramen (instant noodles in heat-resistant cups) that can be prepared simply by adding hot water are particularly well-received.

Furthermore, Don Quijote provides multilingual store guidance and product information, and employs staff who can speak foreign languages, making it comfortable for visitors who aren't confident in Japanese to shop.

Access to Don Quijote Stores in Shinjuku

Don Quijote Kabukicho Store
・Address: 1-16-5 Kabukicho, Shinjuku-ku, Tokyo
・Hours: Open 24 hours
・Closed: Never
・Phone: 0570-010-411
・Official Website: https://www.donki.com/store/shop_detail.php?shop_id=29

Don Quijote Southeast Exit Store
・Address: 3-36-16 Shinjuku, Shinjuku-ku, Tokyo
・Hours: Open 24 hours
・Closed: Never
・Phone: 0570-077-611
・Official Website: https://www.donki.com/store/shop_detail.php?add=1&shop_id=449&pref=13&area=&pre=shop_list&parts=menu_detail

Don Quijote Shinjuku Store
・Address: 1-12-6 Okubo, Shinjuku-ku, Tokyo
・Hours: Open 24 hours
・Closed: Never
・Phone: 0570-005-921
・Official Website: https://www.donki.com/store/shop_detail.php?shop_id=8

7 Shopping Facilities to Enjoy in Shinjuku Besides Don Quijote

Mitsukoshi Isetan Shinjuku

Mitsukoshi Isetan Shinjuku, Japan's highest-grossing traditional department store, offers fashion items for a wide range of ages, from teenagers to seniors. Located in central Tokyo, it's characterized by its elegant, high-end merchandise. Connected to the Shinjuku subnade underground mall, it's easily accessible even during inclement weather.

Shopping options range from global luxury brands like BVLGARI and Tiffany to Japanese fashion designer brands such as JUNYA WATANABE.

Additionally, the basement floor (B1F) features a food collection including Mitsukoshi Isetan Shinjuku-exclusive confectionery brands, making it perfect for souvenir shopping.

・Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
・Hours: 10:00-20:00 *7F Restaurant Floor "Eat Paradise" 11:00-22:00
・Closed: Irregular (Closed during New Year holidays)
・Phone: 03-3352-1111
・Official Website: https://www.mistore.jp/store/shinjuku.html

Shinjuku Takashimaya

Shinjuku Takashimaya is one of Japan's leading department stores. While many tourists often visit the nearby Shinjuku Don Quijote for budget-friendly shopping, Shinjuku Takashimaya offers a more luxurious shopping experience with world-renowned luxury brands such as Hermès, CHANEL, and LOUIS VUITTON, as well as prestigious Japanese brands.

For instance, you can enjoy shopping at flagship Japanese brand stores like Samantha Thavasa for fashion items, MIKIMOTO for accessories, and SHISEIDO for cosmetics.

Additionally, the basement floor's gourmet section offers a wide selection of Japanese dashi (soup stock), sake, and famous confections from across Japan, making it perfect for souvenir shopping alongside your fashion purchases.

- Address: 5-24-2 Sendagaya, Shibuya-ku, Tokyo
- Business Hours: 10:30-19:30
  *Dec 31: 10:00-18:00 (B1F: 9:30-18:00)
  *Jan 3: 9:30-18:30
- Closed: Jan 1, Jan 2
- Phone: 03-5361-1111
- Official Website: https://www.takashimaya.co.jp/shinjuku/

Keio Department Store

Keio Department Store features popular Japanese fashion brands ranging from children's clothing brand Miki House to adult fashion brand COMME ÇA (Comusa).

One of its distinctive features is its extensive collection of cosmetics shops, including global luxury brands like CHANEL and YVES SAINT LAURENT, as well as leading Japanese brands such as SHISEIDO and POLA.

The 7th floor event hall hosts various special events, including gourmet fairs featuring regional specialties from across Japan. Don't miss these limited-time events during your shopping experience.

- Address: 1-1-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo
- Business Hours:
  [B1F-2F] 10:00-20:30 *Until 20:00 on Sundays and holidays (Until 20:30 on Nov 3 and Nov 23)
  [3F and above] 10:00-20:00
  [Restaurants] 11:00-22:00 *May vary by establishment
  [Cafes] 10:00-20:30 *Some shops until 20:00
- Closed: Irregular (Closed during New Year's)
- Phone: 0570-022-810
- Official Website: https://www.keionet.com/info/shinjuku/

LUMINE Shinjuku

LUMINE Shinjuku is a large fashion complex directly connected to Shinjuku Station.

LUMINE 1 and LUMINE 2, located at Shinjuku Station's South Exit, cater to a wide age range from young people to adults. They house unique select shops and physical stores of famous online retailers.

On the other hand, LUMINE EST, situated at Shinjuku Station's East Exit, primarily targets teenagers and people in their twenties, featuring cutting-edge fashion shops for young people.

Within LUMINE Shinjuku, each building (LUMINE 1, LUMINE 2, and LUMINE EST) has its own distinct atmosphere and concept, so you can explore to find shops that suit your style.

LUMINE EST
- Address: 3-38-1 Shinjuku, Shinjuku-ku, Tokyo
- Business Hours:
  [Shopping] Weekdays 11:00-21:00 / Weekends & Holidays 10:30-21:00
  [Restaurants] 11:00-22:00 *Hours may vary by establishment
- Closed: Irregular (Closed during New Year's)
- Phone: 03-5334-0550
- Official Website: https://www.lumine.ne.jp/est/

LUMINE 1
• Address: 1-1-5 Nishi-Shinjuku, Shinjuku-ku, Tokyo
• Business Hours: [Shopping] Weekdays 11:00-21:00 / Weekends & Holidays 11:00-21:00
                 [Restaurants] 11:00-22:30 *Hours may vary by store
• Closed: Irregular (Closed during New Year holidays)
• Phone: 03-5334-0550
• Official Website: https://www.lumine.ne.jp/shinjuku/

LUMINE 2
• Address: 3-38-2 Shinjuku, Shinjuku-ku, Tokyo
• Business Hours: [Shopping] Weekdays 11:00-21:00 / Weekends & Holidays 11:00-21:00
                 [Restaurants] 11:00-22:30 *Hours may vary by store
• Closed: Irregular
• Phone: 03-5334-0550
• Official Website: https://www.lumine.ne.jp/shinjuku/

NEWoMan Shinjuku

NEWoMan Shinjuku is a shopping complex primarily targeting sophisticated women in their 30s and 40s. Like its neighboring retail destination Don Quijote Shinjuku, it offers a diverse selection, but with a focus on high-end fashion, cosmetics, lifestyle items, and gourmet foods.

NEWoMan Shinjuku features numerous rest areas, including benches near large windows that let in natural light and outdoor terraces with greenery. It's perfect for shoppers who want to take breaks at the facility's cafes and bakeries while enjoying a leisurely shopping experience.

• Address: 4-1-6 Shinjuku, Shinjuku-ku, Tokyo
• Business Hours:
[Shopping] Mon-Sat 11:00-20:30 / Sun & Holidays 11:00-20:00
[Station Area] (Food) Mon-Sat 8:00-21:00 / Sun & Holidays 8:00-20:30
             (Sweets) Mon-Sat 9:00-21:00 / Sun & Holidays 9:00-20:30
             (Station Event Space) Mon-Sat 8:00-20:30 / Sun & Holidays 8:00-20:00
[Food Hall] 7:00-23:00
[Outside Station Area] 7:00-23:00
• Closed: Never
• Phone: 03-5334-0550
• Official Website: https://www.newoman.jp/shinjuku/

OIOI (Marui)

Source: Official website

OIOI (Marui) is a large-scale shopping facility catering to all age groups. While Don Quijote Shinjuku is known for its variety and bargains, OIOI specializes in Japanese fashion brands, including the country's largest GRACE CONTINENTAL The Banquet store, known for its elegant and sophisticated merchandise.

OIOI features various event spaces throughout the building hosting limited-time events, including regional Japanese gourmet food fairs. Be sure to check these spaces while shopping.

• Address: 3-30-13 Shinjuku, Shinjuku-ku, Tokyo
• Business Hours: 11:00-20:00 (B1F 11:00-21:00 *Hours may vary by store)
• Closed: Irregular (Closed during New Year holidays)
• Phone: 03-3354-0101
• Official Website: https://www.0101.co.jp/003/

UNIQLO Shinjuku Main Store

Source: PR TIMES

UNIQLO is a Japanese apparel brand offering high-quality casual fashion at affordable prices. Its simple designs and excellent functionality have gained popularity both domestically and internationally.

UNIQLO Shinjuku Main Store, which opened in October 2024, is the brand's flagship store. It features a wide range of products for men, women, children, and babies.

The store also offers unique flagship services such as "UNIQLO COFFEE" for coffee and sweets, and "RE.UNIQLO STUDIO" for clothing alterations and repairs to extend garment life.

• Address: 3-29-1 Shinjuku, Shinjuku-ku, Tokyo
• Business Hours: 10:00-22:00
• Closed: Generally open year-round
• Phone: 03-6380-5115
• Official Website: https://www.uniqlo.com/jp/ja/special-feature/shinjuku-honten