Shinjuku OIOI (Marui) Main Building and Annex Guide 2024
Shinjuku is a vibrant district boasting one of Japan's highest foot traffic volumes. The area buzzes with people pursuing various purposes, from business to tourism.
Shinjuku is also one of Tokyo's premier shopping destinations. The west side of Shinjuku Station is home to numerous large electronics retailers, offering a wide variety of electronic products, including the latest gadgets.
Furthermore, the area around Shinjuku Station features many commercial complexes, including department stores. In this article, we'll focus on Shinjuku Marui, a commercial facility that enjoys tremendous popularity among people in their 20s and 30s, while introducing shopping information about Shinjuku. This guide is essential for shopping enthusiasts and those who want to shop efficiently in Shinjuku's dense retail landscape.
OIOI Shinjuku Store: A Commercial Complex Featuring Numerous Youth-Oriented Shops
OIOI Shinjuku Store (commonly known as "Marui") is one of Shinjuku's representative commercial facilities, featuring numerous shops targeting young people.
The facility houses various stores selling everything from food to general goods and smartphone accessories. It's particularly famous for its apparel products. Visitors can find various items for both ladies and men, from clothing to shoes and bags. Personally, I often shop at Marui's apparel shops before trips or before attending concerts of my favorite artists.
From here, I'll provide a detailed explanation of Shinjuku Marui's features and appeal, based on my extensive experience visiting both Shinjuku and Shinjuku Marui.
Two Locations Near Shinjuku Station: Marui Main Building and Marui Annex
Source: Official website
Shinjuku Marui consists of three buildings: "Marui Main Building," "Marui Annex," and "Men." While all are part of Shinjuku Marui, each has its own unique concept. The "Marui Main Building" primarily targets women, featuring an extensive selection of accessories, cafes, beauty salons, and sweets shops. The "Marui Annex" offers a diverse range of products, including accessories and hobby items for working men, as well as anime and subculture shops. "Men" is a specialized store for men's products and occasionally hosts events featuring idols.
Each location has its own characteristics, so please visit the one that best suits your interests. Both the "Marui Main Building" and "Marui Annex" are very accessible, located close to Shinjuku Station.
The Complete Guide to Shinjuku Marui's Appeal - By a Frequent Visitor
A Hub for Youth Fashion and Pop Culture Stores
Source: PR TIMES
Shinjuku Marui is a retail destination catering to young people. This is particularly evident in its fashion offerings, with apparel brands targeting teenagers and those in their twenties. As a regular visitor myself, I often shop here for concert outfits before attending my favorite artists' performances.
The mall represents the cutting edge of youth fashion trends in Shinjuku. At this popular destination among young people, visitors can purchase clothing that aligns with current Japanese fashion trends.
The establishment also excels in pop culture-related stores. It frequently hosts popup stores featuring various anime and game franchises, offering visitors a chance to experience current Japanese trends.
If you're interested in Japanese youth culture trends, this is definitely a must-visit destination.
Theme Cafes Offering Immersive Anime and Manga Experiences
Source: Official website
Shinjuku Marui features theme cafes where visitors can immerse themselves in the worlds of Japanese anime and manga.
These cafes offer menus that recreate dishes from various series and character-themed items that fans won't want to miss.
The permanent "CONCEPT CAFE SHINJUKU BY SWEETS PARADISE" offers all-you-can-eat buffet service and frequently collaborates with anime and manga franchises for limited-time events. Visitors can sometimes acquire exclusive merchandise only available here. Additionally, there's always a theme cafe dedicated to "Cinnamoroll," a popular white dog character from Sanrio that's beloved in Japan.
Affordable Japanese Retailers Including 100-Yen Shops and Drugstores
Source: Official website
Another appealing aspect is the presence of numerous everyday stores that Japanese people frequently visit.
First, I recommend "Seria," a 100-yen shop. Here, you can find various items for 100 yen (110 yen with tax) including food, stationery, laundry supplies, and kitchen items. Some items may cost 200 yen or more, so please check price tags carefully. (Even then, they're still quite affordable!)
The "Cocokara Fine" drugstore is also worth visiting. Here, you can purchase medicines, beauty products, and daily necessities that many Japanese people use regularly at reasonable prices. My personal recommendation is to look for Japanese cosmetics at good prices. Japanese cosmetics are known for their natural, modest color palettes that enhance one's natural features.
Many Restaurants Offering Easy Access to Japanese Cuisine
Source: Official website
Shinjuku Marui features numerous restaurants where you can easily enjoy Japanese cuisine.
The top floor (8th floor) of "Marui Annex" is a restaurant floor, hosting seven dining establishments.
For those wanting to try Japanese cuisine, we recommend "Hinazushi," a sushi restaurant. They offer all-you-can-eat high-quality sushi, allowing you to enjoy freshly made sushi to your heart's content.
Another recommendation is "Shabu-yo," a shabu-shabu restaurant. Shabu-shabu is a type of Japanese hot pot dish. Instead of cooking everything at once, you cook small portions of food in hot soup as you eat. They also offer all-you-can-eat options, allowing you to fully enjoy meat and vegetables infused with the flavorful soup.
Enjoy Unique Events and Promotions Held Frequently
Source: Official website
Shinjuku Marui always has some event happening, offering unique events and promotions for visitors to enjoy.
While there are various types of events, my personal favorite is the limited-time antenna shops selling famous local sweets and specialties from different regions of Japan. Since you've come to Japan, it's worth exploring specialties from outside Tokyo.
They also frequently host popup stores featuring anime, manga, and games. These often sell exclusive merchandise only available at these events. If there's a popup store for your favorite series, make sure to check it out.
Various other events are held regularly, so please check their homepage to see if any interesting events are taking place during your visit.
Easy Access from Shinjuku Station and Shinjuku-sanchome Station
Shinjuku Marui offers excellent access from both Shinjuku and Shinjuku-sanchome stations. (All times are walking distance)
<Marui Main Building>
- Shinjuku-sanchome / Tokyo Metro Marunouchi Line Exit A4: About 1 min
- Shinjuku-sanchome / Toei Shinjuku Line Exit A1: About 2 min
- Shinjuku-sanchome / Tokyo Metro Fukutoshin Line Exit A1: About 2 min
- Shinjuku / Tokyo Metro Marunouchi Line Exit A6: About 3 min
- Shinjuku / JR Yamanote Line East Exit: About 5 min
<Marui Annex>
- Shinjuku-sanchome / Tokyo Metro Marunouchi Line & Fukutoshin Line Exit C4: About 2 min
- Shinjuku-sanchome / Toei Shinjuku Line Exit C4: About 2 min
- Shinjuku / JR Yamanote Line Southeast Exit: About 5 min
Both Shinjuku and Shinjuku-sanchome stations are major stations served by multiple train lines, offering excellent access to other areas. As both are large stations, travel time can vary significantly depending on which exit you use, so be sure to check the location and use the nearest exit.
Access to Shinjuku Marui
Marui Main Building
<Details>
- Address: 3-30-13 Shinjuku, Shinjuku-ku, Tokyo
- Access:
- Shinjuku-sanchome Station / Tokyo Metro Marunouchi Line Exit A4: About 1 min walk
- Shinjuku-sanchome Station / Toei Shinjuku Line Exit A1: About 2 min walk
- Shinjuku-sanchome Station / Tokyo Metro Fukutoshin Line Exit A1: About 2 min walk
- Shinjuku Station / Tokyo Metro Marunouchi Line Exit A6: About 3 min walk
- Shinjuku Station / JR Yamanote Line East Exit: About 5 min walk
- Business Hours: 11:00-20:00
(B1F 11:00-21:00 except for some stores)
- Closed: No scheduled closures in 2024
- Phone: 03-3354-0101
- Official Website: https://www.0101.co.jp/003/?from=01_pc_st003_access_head-logo
Marui Annex
<Details>
- Address: 3-1-26 Shinjuku, Shinjuku-ku, Tokyo
- Access:
- Shinjuku-sanchome Station / Tokyo Metro Marunouchi Line, Fukutoshin Line Exit C4: About 2 min walk
- Shinjuku-sanchome Station / Toei Shinjuku Line Exit C4: About 2 min walk
- Shinjuku Station / JR Yamanote Line Southeast Exit: About 5 min walk
- Business Hours: 11:00-20:00
- Closed: No scheduled closures in 2024
- Phone: 03-3354-0101
- Official Website: https://www.0101.co.jp/005/?from=01_pc_st005_info_head-logo
Beyond Shinjuku Marui: More Shopping Destinations in Shinjuku!
Lumine Shinjuku
Lumine Shinjuku is a complex commercial facility consisting of three buildings: "Lumine EST," "Lumine 1," and "Lumine 2."
The appeal of Lumine Shinjuku is that it caters to everyone. Each building targets different demographics: "Lumine EST" offers cutting-edge trendy items, "Lumine 1" features brands for mature shoppers, and "Lumine 2" focuses on youth-oriented brands.
Another advantage is the strategic organization of stores, making it convenient to shop as similar stores are grouped together based on their target audience.
Lumine EST
<Details>
- Address: 3-38-1 Shinjuku, Shinjuku-ku, Tokyo
- Access: 1 min walk from JR Shinjuku Station Central East Exit or East Exit
- Business Hours:
- Shopping:
Weekdays: 11:00-21:00
Weekends/Holidays: 10:30-21:00
- Restaurants: 11:00-22:00
*Some shops may have different operating hours. Please check the official website for details.
- Closed: Irregular holidays
- Phone: 0120-639-003
- Official Website: https://www.lumine.ne.jp/est/
Lumine 1
<Details>
- Address: 1-1-5 Nishi-Shinjuku, Shinjuku-ku
- Access:
- 1 min walk from JR, Odakyu Line, Keio Line Shinjuku Station South Exit
- Direct access from Keio Line Lumine Exit
- 1 min walk from Keio New Line, Toei Shinjuku Line, Toei Oedo Line Shinjuku Station Keio New Line Exit
- Business Hours:
- Shopping:
Weekdays/Weekends/Holidays: 11:00-21:00
- Restaurants: 11:00-22:30
*Some shops may have different operating hours. Please check the official website for details.
- Closed: Irregular holidays
- Phone: 0120-639-003
- Official Website: https://www.lumine.ne.jp/shinjuku/
Lumine 2
<Details>
- Address: 3-38-2 Shinjuku, Shinjuku-ku
- Access:
- 1 min walk from JR, Odakyu Line, Keio Line Shinjuku Station South Exit
- Direct access from Keio Line Lumine Exit
- 1 min walk from Keio New Line, Toei Shinjuku Line, Toei Oedo Line Shinjuku Station Keio New Line Exit
- Business Hours:
- Shopping:
Weekdays/Weekends/Holidays: 11:00-21:00
- Restaurants: 11:00-22:30
*Some shops may have different operating hours. Please check the official website for details.
- Closed: Irregular holidays
- Phone: 0120-639-003
- Official Website: https://www.lumine.ne.jp/shinjuku/
NEWoMan Shinjuku
NEWoMan Shinjuku is a shopping mall targeting "sophisticated women." Located in the same vibrant shopping district as Shinjuku Marui, it offers everything a woman needs to live authentically, from fashion and beauty products to gourmet food and childcare items. The mall's overall atmosphere is calm and relaxing, perfect for forgetting daily fatigue and stress.
While it's primarily oriented toward women, men won't feel out of place here. It's an excellent spot to buy gifts for sophisticated women in your life.
Detailed Information:
- Address: 4-1-6 Shinjuku, Shinjuku-ku, Tokyo
- Access:
- 5-minute walk from Shinjuku Station (Toei Shinjuku Line, Toei Oedo Line, Keio New Line)
- 3-minute walk from Shinjuku-sanchome Station (Tokyo Metro Fukutoshin Line, Exit E10)
- Business Hours:
Shopping:
- Mon-Sat: 11:00-20:30
- Sun & Holidays: 11:00-20:00
Station Area:
- Food: Mon-Sat 8:00-21:00 / Sun & Holidays 8:00-20:30
- Sweets: Mon-Sat 9:00-21:00 / Sun & Holidays 9:00-20:30
- Station Event Space: Mon-Sat 8:00-20:30 / Sun & Holidays 8:00-20:00
*First day of pop-up stores open from 11:00
Food Hall: 7:00-23:00
EKISOTO: 7:00-23:00
- Closed: Irregular holidays
- Phone: 0120-639-003
- Official Website: https://www.newoman.jp/shinjuku/
Isetan Mitsukoshi Shinjuku
Isetan Mitsukoshi Shinjuku is a department store featuring high-end brands for women. Similar to shinjuku marui but more upscale, it's perfect for luxury brand enthusiasts. The store offers various premium items including groceries, accessories, cosmetics, jewelry, and women's clothing. The interior exudes luxury and sophistication, providing a refined shopping experience.
The store also features an excellent selection of maternity goods, newborn items, and children's fashion, making it ideal for mothers.
Detailed Information:
- Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
- Access:
Shinjuku-sanchome Station:
- Tokyo Metro Marunouchi Line: 1-minute walk from Isetan exit
- Tokyo Metro Fukutoshin Line: 2-minute walk from Shinjuku-sanchome intersection exit, 30-second walk from Isetan front exit
- Toei Shinjuku Line: 3-minute walk from Shinjuku-sanchome exit
- Hours: 10:00-20:00
*7F Restaurant Floor "Eat Paradise": 11:00-22:00
- Closed: Irregular holidays
- Phone: 03-3352-1111
- Official Website: https://www.mistore.jp/store/shinjuku.html
Takashimaya Shinjuku
Takashimaya Shinjuku is a shopping mall popular with families, offering everything from groceries to fashion. Located near Shinjuku Marui, it's well-equipped with strollers and baby rest areas, making it comfortable for visitors with small children.
The mall's appeal lies in its extensive selection of lifestyle specialty stores. Visitors can find practical and stylish items at reasonable prices, making it perfect for those looking to purchase high-quality Japanese products without breaking the bank.
Detailed Information:
- Address: 5-24-2 Sendagaya, Shibuya-ku, Tokyo
- Access:
- 2-minute walk from JR Shinjuku Station (New South Exit/Miraina Tower Exit)
- 5-minute walk from Shinjuku Station (Toei Shinjuku Line, Toei Oedo Line, Keio New Line)
- 3-minute walk from Shinjuku-sanchome Station (Tokyo Metro Fukutoshin Line)
(Directly connected to subway through B1F)
- 2-minute walk from Busta Shinjuku
- Hours: 10:30-19:30
- Closed: January 1st and 2nd (Different hours during New Year holidays)
- Phone: 03-5361-1111
- Official Website: https://www.takashimaya.co.jp/shinjuku/
Keio Department Store
Keio Department Store is highly recommended for people over 40. As people age, their body shape changes, and clothes that used to suit them may no longer be the best fit. At Keio Department Store, located near Shinjuku Marui, you can find clothes that best fit your changing body type and make you look more attractive.
Keio Department Store is also committed to providing a "comfortable shopping environment." Benches are installed throughout the store, making it easy to take breaks while shopping. The store is also designed to be accessible for wheelchair users and those with limited mobility.
<Detailed Information>
• Address: 1-1-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo
• Access:
- 1 minute walk from Keio Department Store exit at Shinjuku Station (Keio Line)
- 1 minute walk from JR Shinjuku Station exit (near Shinjuku Station) on Toei Shinjuku Line and Oedo Line
- 1 minute walk from Central West Exit (Keio Exit) at JR Shinjuku Station
- 1 minute walk from Underground West Exit at Odakyu Line Shinjuku Station
• Business Hours:
B1F-2F: 10:00-20:30 *Until 20:00 on Sundays and holidays
3F and above: 10:00-20:00
• Closed: January 1st
• Phone: 0570-022-810
• Official Website: https://www.keionet.com/info/shinjuku/
UNIQLO Shinjuku Main Store
Source: PR TIMES
UNIQLO is a mass-market fashion brand. It's known for products that combine affordability, functionality, and design. The store offers equally extensive selections for men, women, and children, making it popular among families.
One of UNIQLO's clothing attractions is its versatility. The simple designs are easy to mix and match with other clothes, and depending on how you coordinate them, they can be appropriate for various occasions from business to casual settings. Like shinjuku marui, it's a must-visit destination for fashion-conscious tourists.
<Detailed Information>
• Address: 3-29-1 Shinjuku, Shinjuku-ku, Tokyo
• Access:
- Directly connected to Exit A5 of Shinjuku-sanchome Station (Tokyo Metro Marunouchi Line, Fukutoshin Line, Toei Shinjuku Line)
- 5-minute walk from JR Shinjuku Station, Odakyu Line, Keio Line, Toei Oedo Line, and Seibu-Shinjuku Station
• Business Hours: 10:00-22:00
• Closed: None
• Phone: 03-6380-5115
• Official Website: https://www.uniqlo.com/jp/ja/