Top 10 Shinjuku Place for Fashion 2025: Enjoy Tokyo Fashion & Culture

Shinjuku, known as "the city that never sleeps," is one of Tokyo's premier entertainment districts. While lined with skyscrapers including the Tokyo Metropolitan Government Building, it also shows its adult nightlife face with areas like Kabukicho.

In Shinjuku 2025, where people of various ages and nationalities gather, the fashion styles of passersby are incredibly diverse. Long-established department stores and retail complexes each showcase their unique characteristics to match their target customers. The abundance of vintage clothing stores and select shops makes it attractive for purpose-driven shopping.

Today, we'll introduce 10 shops and facilities where you can enjoy Shinjuku fashion 2024!

Once you have made plans for shpopping in Shinjuku, the next step is to make plans to enjoy Shinjuku's nightlife to the fullest!

You can also visit Magical Trip's ‘Tokyo Bar Hopping Night Tour in Shinjuku’, where you can soak up the uniquely Japanese atmosphere.

What is Japanese Fashion?

Western clothing entered Japan in the 1950s, replacing the then-mainstream traditional Japanese clothing. Initially adopted as formal wear for the Imperial family and military, Western clothing gradually spread among the general public due to its ease of movement and maintenance compared to traditional garments.

In the 1980s, Japanese brands like "COMME des GARCONS" and "Yohji Yamamoto" expanded globally. These "mode-style" brands contrasted with the glamorous Paris Collections mainstream by introducing predominantly black styles.

Japan's unique "Kawaii" fashion culture has penetrated overseas markets. The interesting aspect of Japanese fashion lies in expressing individuality through unique styles like "Lolita" and "Gyaru."

Characteristics like "trend sensitivity" and "choosing styles appropriate for different occasions" might be uniquely Japanese, reflecting their value for social harmony.

Must-Visit: Isetan Mitsukoshi Shinjuku Main Store - Leading Japanese Fashion

Isetan Mitsukoshi Shinjuku Main Store is one of Shinjuku's representative department stores. Known for its luxury appeal and brand power, it boasts the highest sales among Japanese department stores. Its Art Deco architectural style, designated as a Tokyo historical building, is popular among international tourists as a photography spot.

Aiming to be a "global-scale department store," some floors were renovated in November 2024. The renewal introduced Japan-first overseas brands and shops by notable Japanese designers, increasing its appeal.

The store features an extensive selection of high-quality fashion items and maintains an accessible atmosphere despite its luxurious nature. It's recommended for shoppers of all generations.

Various Luxury Brand Events Constantly Held

Isetan Mitsukoshi Shinjuku Main Store regularly hosts various brand pop-up events. During new collection releases and season starts, they sometimes offer pre-release sales of the latest items.

Many luxury brand events, including Dior and Yves Saint Laurent, allow visitors to experience the brand's world view. Watch for Isetan Mitsukoshi-exclusive items available only during events!

Address: 3-14-1 Shinjuku, Shinjuku-ku
Hours: 10:00-20:00
Closed: Irregular holidays
Phone: 03-3352-1111
Official website: https://www.mistore.jp/store/shinjuku.html

9 Recommended Department Stores & Select Shops for Fashion Enthusiasts in Shinjuku

Department Stores

Takashimaya Shinjuku

Established in 1831, Takashimaya Shinjuku showcases the latest Shinjuku fashion 2024 trends while maintaining its heritage. The "Takashimaya Brand" represents a trusted shopping destination for Japanese consumers.

The store features luxury brands like Comme des Garçons and Armani, alongside extensive children's departments offering Japanese-made clothing, shoes, toys, and stationery.

A highlight for international tourists is their exceptional hospitality. The Information Center provides interpreters and tablet-based translation services (English, Chinese, Korean). Enhanced tax-free counters ensure efficient processing even during peak hours.

Address: 5-24-2 Sendagaya, Shibuya-ku
Hours: 10:30-19:30 (may vary during New Year holidays)
Closed: January 1-2
Phone: 03-5361-1111
Official website: https://www.takashimaya.co.jp/shinjuku/

Shopping Complexes

Lumine EST

Located at Shinjuku Station's East Exit, Lumine EST targets teenagers and early 20s shoppers with Shinjuku fashion 2024 trends. The complex features cutting-edge casual shops in a vibrant atmosphere, including rotating pop-up stores.

Notable shops include "3coins" (¥330 items) and "@cosme store" for trending cosmetics. Japanese brands like "ADDICTION" and "alfredBANNISTER" offer perfect souvenirs.

Address: 1-1-5 Nishi-Shinjuku
Hours: Weekdays 11:00-21:00 / Weekends & Holidays 10:30-21:00
Closed: Irregular
Phone: 03-5334-0550
Official website: https://www.lumine.ne.jp/est/

Lumine 1

At Shinjuku Station's South Exit, Lumine 1 attracts late 20s to 30s shoppers seeking refined Shinjuku fashion 2024 styles. The department store specializes in basic adult casual wear and office-appropriate attire.

Features beauty retailers like "Cosme Kitchen" and Japanese skincare brand "Hou-roku-sou-sui," with frequent beauty events.

The restaurant area includes "Tsubame Grill," offering authentic Ginza cuisine in Shinjuku.

Address: 3-14-1 Shinjuku
Hours: 10:00-20:00
Closed: Irregular
Phone: 03-5334-0550
Official website: https://www.lumine.ne.jp/shinjuku/

LUMINE 2

LUMINE 2 offers a more pop and casual atmosphere compared to the adjoining LUMINE 1. Showcasing Shinjuku fashion 2024 trends, the department store features high-design brands and everyday practical items suitable for various occasions.

You'll find perfect souvenirs at popular Japanese stores like PLAZA (carrying clothing, cosmetics, snacks, and miscellaneous goods) and Mujirushi-Ryohin (MUJI). 

On the 7th floor, "LUMINE the Yoshimoto" hosts daily live performances by popular TV comedians. Why not include LUMINE 2 in your tourism plans for both shopping and entertainment?

Address: 3-38-2 Shinjuku, Shinjuku-ku
Hours: 10:00-20:00
Closed: Irregular holidays
Phone: 03-5334-0550
Official website: https://www.lumine.ne.jp/shinjuku/

NEWoMan Shinjuku

NEWoMan Shinjuku, located both inside and outside Shinjuku Station's ticket gates, is a shopping complex with approximately 100 stores featuring fashion, cosmetics, and accessories that exemplify Shinjuku fashion 2024 trends.

Its spacious corridors offer an open atmosphere for relaxed shopping. The wide store entrances make it naturally inviting to explore each shop.

The complex focuses on timeless items incorporating current trends, with many brands centered on simple, high-quality, and natural concepts.

The station area includes popular bakeries, Japanese confectionery shops, sushi restaurants, and craft beer establishments—perfect for quick visits during transfers!

Address: 4-1-6 Shinjuku, Shinjuku-ku
Hours: Mon-Sat 11:00-20:30 / Sun & Holidays 10:30-20:00
Closed: Irregular holidays
Phone: 03-5334-0550
Official website: https://www.newoman.jp/shinjuku/

OIOI (Marui)

Source: Official website

OIOI (Marui), embracing "Diversity & Inclusion," targets everyone regardless of age or gender. Leading Shinjuku fashion 2024's inclusive movement, it offers diverse shopping experiences.

A recommended shop is "LOCUST," selling new items at discount prices. They purchase surplus and past-season stock from various brands, offering up to 90% off. Professional buyers carefully select items including clothes, shoes, bags, and accessories.

The complex also features an official shop for the internationally popular Japanese anime character "Chiikawa," a rooftop garden, and spacious stroller-friendly restrooms—ideal for families with small children.

Address: 3-30-13 Shinjuku, Shinjuku-ku
Hours: 11:00-20:00
Closed: Irregular holidays
Phone: 03-3354-0101
Official website: https://www.0101.co.jp/003/

Clothing Specialty Stores & Select Shops

UNIQLO Shinjuku Main Store

Source: PR TIMES

Leading Shinjuku fashion 2024's retail innovation, UNIQLO opened its main store in October 2024. With the concept "From Shinjuku to the World, From the World to Shinjuku," the store offers exclusive items only available at this location.

The first floor showcases popular staples like cashmere knits and fleece, alongside this season's must-buy items. For first-time UNIQLO visitors, we recommend thoroughly exploring the first floor.

The second floor features other UNIQLO group brands, while the third floor extensively displays UNIQLO's T-shirt brand "UT". The unique T-shirts collaborating with established Shinjuku shops and famous companies make perfect Japanese souvenirs.

Feel free to stop by for any travel essentials you might need.

Address: MI Shinjuku Building 1-3F, 3-29-1 Shinjuku, Shinjuku-ku
Hours: 10:00-22:00
Closed: Open daily
Phone: 03-3352-1111
Official website: https://www.uniqlo.com/jp/ja/special-feature/shinjuku-honten

Fuzz

Source: Official website

Quietly situated on the 4th floor of a small building, Fuzz is a men's select shop that's making waves in Shinjuku fashion 2024. This owner-operated boutique focuses on European imports and Japanese brands.

Each item, from soft, high-quality materials to simple yet intricate designs, reflects the owner's dedication and passion for fashion.

In the tranquil store atmosphere, you can carefully select from owner-curated items, making it perfect for discerning gentlemen seeking that special piece.

Check out their official Instagram for recommended items and the owner's stylish coordination ideas!

Address: Sanei Building 4F, 1-7-3 Shinjuku, Shinjuku-ku
Hours: Mon-Sat 13:00-21:00 / Sun & Holidays 13:00-20:00
Closed: Mondays
Phone: 03-6273-1172
Official website: https://fuzz-net.com
Official Instagram: https://www.instagram.com/fuzz_shinjuku/

FENEST

Source: Official website

FENEST, with its concept of "Clothing for an enriched daily life," is a men's select shop located in front of the lush Shinjuku Gyoen National Garden. As part of the evolving Shinjuku fashion 2024 scene, the store offers a perfect blend of urban sophistication and relaxed daily wear.

While maintaining a metropolitan ambiance, the shop features simple, comfortable everyday clothing. Its stylish yet timeless designs are perfect for sophisticated adults who want to elevate their fashion game. The collection includes many high-quality Made-in-Japan items, with affordable accessories like socks making excellent Japanese souvenirs. For the colder seasons, their winter accessories like gloves, scarves, and wool caps are particularly recommended.

Enjoy a peaceful shopping experience in this tranquil space, away from Shinjuku's bustling atmosphere.

Address: Casa Gyoen 201, 2-4-2 Shinjuku, Shinjuku-ku
Hours: Weekdays 13:00-21:00 / Weekends 12:00-20:00
Closed: Mondays
Phone: 03-6457-8624
Official Website: https://www.fenest.jp/index.htm
Official Instagram: https://www.instagram.com/fenest_tokyo/

RAGTAG Shinjuku

Source: Official website

RAGTAG is a 30-year-established vintage clothing store featuring high-quality secondhand items. Leading Shinjuku fashion 2024 trends in sustainable shopping, it offers unique vintage pieces and rare items that are hard to find elsewhere.

The store's impressive collection spans over 5,000 brands, ranging from casual wear to high-end brands and pieces from emerging Japanese designers. Their commitment to "high-quality secondhand items" is evident in their thorough product management, including cleaning, deodorizing, and ironing. They transparently document any irreparable damage or stains, ensuring a trustworthy shopping experience.

With items available at 50-80% off retail prices, it's a treasure trove for fashion hunters!

Address: T&T Building 4F, 3-32-10 Shinjuku, Shinjuku-ku
Hours: 11:00-20:00
Closed: New Year holidays
Phone: 03-5366-6722
Official Website: https://www.ragtag.jp/english/shinjyuku.html