Ueno Shopping Guide for Clothes! 5 Recommended Places to go
Despite being located in the heart of Tokyo, Ueno is a district blessed with natural parks, a zoo, and numerous cultural facilities like museums, making it a beloved spot for locals seeking respite. The shopping arcades under the elevated tracks and streets that retain their traditional atmosphere are also popular, making it a major tourist destination for both domestic and international visitors.
The area around Ueno Station, in particular, is always bustling with locals and tourists enjoying shopping at large commercial facilities and the famous "Ameyoko" shopping street. While areas like Omotesando, Shinjuku, and Shibuya may lead in fashion trends, Ueno offers a uniquely different shopping experience that's becoming increasingly relevant for 2024 fashion trends.
In this article, we'll feature shopping spots around Ueno Station and explain their unique characteristics!
7 Facilities to Enjoy Fashion and Accessory Shopping in Ueno
atre Ueno (JR Ueno Station)
Source:Tripadvisor
"atre Ueno" is a commercial facility directly connected to JR Ueno Station. The EAST building houses cafes, restaurants, drugstores, and beauty salons, while the WEST building features fashion boutiques, accessory shops, and food stores.
As a shopping destination favored by local professionals after work, the fashion lineup includes daily-use basic brands and select shops that reflect 2024's practical yet stylish trends. For families, "UNITED ARROWS green label relaxing" is recommended, along with "graniph," which specializes in T-shirts with graphical and unique designs that align with current fashion sensibilities.
The facility regularly collaborates with museums for events and campaigns, making it an excellent stop to combine art appreciation with shopping.
Address: 7-1-1 Ueno, Taito-ku, Tokyo
Hours: Shopping 10:00-21:00, Restaurants/Cafes 11:00-22:30
Closed: Irregular holidays
Phone: 03-5826-5811
Official Website: https://www.atre.co.jp/
Ueno OIOI (Marui)
source:Muji
"Marui" is a shopping store specializing in young fashion for those in their 20s and 30s.
Ueno Marui offers a wide range of brands from mainstream options like GAP and MUJI to trending brands like SLY and MOUSSY, which are regulars at Tokyo Girls Collection. The store's 2024 collection emphasizes sustainable fashion, with many shops focusing on resource recycling and waste reduction initiatives. The facility also features popular reuse shops, making it easy for fashion-conscious tourists to make environmentally responsible shopping choices.
What sets it apart from nearby commercial facilities is its extensive collection of popular Japanese shoe manufacturers. It offers a wide selection of reasonably priced, fashion-forward women's shoe brands including HIMIKO, SHOE FANTASY, and RANDA.
Address: 6-15-1 Ueno, Taito-ku, Tokyo
Hours: 11:00-20:00 *May vary by store
Closed: Irregular holidays
Phone: 03-3833-0101
Official Website: https://www.0101.co.jp/058/?from=01_pc_st058_info_head-logo
Parco-ya
Source:PR TIMES
PARCO_ya opened in 2017 with the concept of being "a slightly upscale, adult-oriented PARCO." It was the first new facility in 44 years since the birth of Shibuya PARCO and garnered significant media attention at its opening.
PARCO is a cutting-edge facility where fashion and culture mix. For Ueno fashion 2024, PARCO_ya features a unique store lineup that blends PARCO's signature style with Ueno's traditional downtown charm. Unlike other PARCO locations, it targets a slightly older demographic of 30-50 year-olds.
The fashion offerings include both imported and daily brands for sophisticated adults. Must-visit Japanese brands include the historic manufacturer "YOSHIDA & Co. (PORTER/LUGGAGE LABEL)," known for their meticulously crafted bags made in Japan, and "Y's" led by Yoji Yamamoto.
Address: 3-24-6 Ueno, Taito-ku, Tokyo
Hours: All floors 10:00-20:00, Restaurant floor 11:00-23:00 *May vary by store
Holidays: Irregular
Phone: None
Official website: https://parcoya-ueno.parco.jp/
Matsuzakaya
Source:Go Tokyo
Matsuzakaya is a historic department store founded in 1611. The Ueno branch, opened in 1929, made history as the first in Japan to introduce "elevator girls" who operated elevator doors and provided store guidance. It was also the first to design direct subway access entrances, continuing to be beloved by locals as a modern department store ahead of its time.
Currently, it specializes in refined women's and men's brands. Visitors can find veteran brands like Hiroko Koshino and Takeo Kikuchi, who pioneered Japanese fashion. The men's category features a collection called "Stylish Items," showcasing products made using historical methods and craftsmanship. Their website is worth checking for tourist information about Ueno fashion 2024.
Address: 3-29-5 Ueno, Taito-ku, Tokyo
Hours: 10:00-20:00 *May vary by store
Holidays: January 1st and 2nd
Phone: (03)3832-1111
Official website: https://www.matsuzakaya.co.jp/ueno/
Takeya
Source:Official website
TAKEYA is Ueno's premier discount store offering everything from clothing and jewelry to food, alcohol, daily necessities, sports equipment, pharmaceuticals, furniture, cosmetics, and stationery.
Fashion enthusiasts should visit "TAKEYA 3 (Fashion Building)." From floors 1-5, it offers an impressive selection of branded clothing, accessories, eyewear, watches, and jewelry that excites any shopping passion.
The branded clothing section features reasonably priced items from renowned makers like MONCLER, TATRAS, and BURBERRY. Bags and wallets from Hermès, LOUIS VUITTON, PRADA, GUCCI, and Salvatore Ferragamo are consistently popular among both domestic and international tourists exploring Ueno fashion 2024.
Japanese watch brands like SEIKO, CITIZEN, and CASIO are also must-sees for interested visitors.
Address: 4-33-2 Taito, Taito-ku, Tokyo
Hours: 10:00-19:00 (TAKEYA 3)
Holidays: January 1st
Phone: 03-3835-7777
Official website: https://takeya.co.jp/shop/shop003
Okachimachi Yoshiike Honten Building (UNIQLO)
Source:Mitsui Shopping Park
UNIQLO Okachimachi Store, occupying floors 1-4 of the Okachimachi Yoshiike Honten Building, is one of the mega-stores showcasing Ueno fashion 2024 trends. The store features the latest lineups for men, women, kids, and babies. You can enjoy full collections of collaboration items with brands like "COMPTOIR DES COTONNIERS" and "PRINCESSE TAM･TAM."
Each season, I check out "UT" (UNIQLO T-shirts). The UT shirts feature art, music, movies, anime, and Japanese patterns, collaborating with artists and pop culture from around the world. Their high fashion appeal makes them quite collectible.
Floors 5 and 6 house the sister brand "GU." It offers even more affordable trendy items. When you need to adjust your travel wardrobe to match Japan's climate, UNIQLO and GU are your reliable allies.
- Address: Okachimachi Yoshiike Honten Building, 3-27-12 Ueno, Taito-ku, Tokyo
- Hours: 10:00-21:00
- Closed: Irregular holidays
- Phone: 03-5812-1081
- Official Website: https://map.uniqlo.com/jp/ja/detail/10101478/1000
Ecute (JR Ueno Station)
Source:PR TIMES
Ecute is a commercial facility within JR stations. Ecute Ueno was renovated in July 2020 following the relocation of Ueno Station's ticket gates.
The facility focuses on miscellaneous goods shops offering convenient items and services that add joy to daily life. You'll find shops like "Plame Collome," which delivers natural and lovely styles, and "YOU+MORE!" (Felissimo Humor) filled with whimsical items that bring smiles to both adults and children.
At YOU+MORE! (FELISSIMO you more), look for collaboration items with museums and aquariums, and nail stickers inspired by world-famous paintings - items that truly represent Ueno's cultural character.
- Address: JR Ueno Station 3F, 7-1-1 Ueno, Taito-ku, Tokyo
- Hours: 10:00-22:00 (Weekdays), 9:00-21:00 (Weekends/Holidays) for goods, fashion, and services ※Other shops may vary
- Closed: Irregular holidays
- Phone: 03-5826-5600
- Official Website: https://www.ecute.jp/ueno
3 Recommended Vintage Shops for Digging in Ueno's Symbol "Ameyoko"
FREAK MARKET
Source:Official website
"FREAK MARKET" specializes in Japanese-pattern items, particularly Sukajan (short for "Yokosuka Jumper," also known as "Souvenir Jacket" in America), jeans, and T-shirts. They're famous as pioneers who first sold Japanese-pattern Sukajan in Japan, creating a fashion trend.
They've created numerous unique items, including the "Panda Series" commemorating Ueno Zoo's pandas' births and arrivals, and the 50th-anniversary design collaboration with Tsuburaya Productions, known for the "Ultra Series." It's no wonder they attract diverse clientele including celebrities, foreign Japan-culture enthusiasts, pianists, band members, and graphic designers.
- Address: 6-10-7 Ueno, Taito-ku, Tokyo
- Hours: 10:00-19:30
- Closed: Irregular holidays
- Phone: 03-3833-2700
- Official Website: https://www.rakuten.co.jp/fitsmarket/
Jalana
source:Official website
One of Ameyoko's established stores, "Jalana" curates exclusive items unavailable in Japan from American and European mainstream fashion through their unique perspective. For Ueno fashion 2024, their carefully selected collection of classic items like denim and sweatshirts, along with traditional staples, showcases Jalana's distinctive inventory.
Pay attention to their emerging brand "UENO LEISURE CLUB," which uniquely expresses the lifestyle of the Ueno area. The brand focuses on local established Chinese restaurants and cafes, developing a distinctive worldview. Their commitment to the Ueno area is evident in their business model, where a portion of all sales goes to support these local establishments.
Address: 6-10-1 Ueno, Taito-ku, Tokyo
Hours: Monday-Thursday 11:00-19:00
Friday: 11:00-20:00 [Friday Night Market] 20:00-22:00
Saturday: 10:30-20:00
Sunday: 10:30-19:00 *Hours may vary during holidays
Closed: Open year-round
Phone: 070-7595-8552
Official Website: https://www.jalana-web.com/
Americaya
source:Official website
Founded in 1952, "Americaya" is a renowned store that no fashion enthusiast can ignore. For Ueno fashion 2024, they continue their legacy of excellence in denim selection.
The store specializes in carefully selected denim from dedicated denim brands and vintage reproduction specialists. They offer an extensive collection of Lee ARCHIVE SERIES and "Kojima Jeans" from Okayama Prefecture, known as Japan's sacred ground for denim production. Japanese-made denim is exceptionally high quality and worth checking out.
Beyond denim, they're famous for carrying everything from outdoor to military items. Enjoy discovering craftsmanship-focused pieces like mountain parkas from the American outdoor brand "SIERRA DESIGNS" and Oxford shirts from the Japanese factory brand "MacbaTros," which specializes in shirt-making.
Address: 6-10-3 Ueno, Taito-ku, Tokyo
Hours: 10:30-20:00
Closed: Irregular holidays
Phone: 03-3831-2531
Official Website: http://www.americaya.co.jp/
All-You-Can-Drink Bar Hopping Tour in Ueno
Ueno is a traditional downtown area bustling with traditional izakayas and food stalls, offering vibrant nightlife entertainment. Perfect for visitors exploring Ueno fashion 2024 trends during the day!
This night tour features local expert guides who provide an in-depth introduction to Ueno's nightlife. Venture into hidden backstreets known only to locals and enjoy authentic Japanese street food including yakitori, oden, okonomiyaki, kushikatsu, along with craft beer and sake.
Try the uniquely Japanese "nomihodai" all-you-can-drink system, where you can enjoy unlimited designated drinks within a set time.
End your night either at a standing bar or with a final bowl of ramen at a ramen shop. It's the perfect way to conclude an exciting day of Ameyoko shopping.
Meeting Point: In front of the Ueno Object at Hirokoji Exit, JR/Tokyo Metro "Ueno Station" (Atre Ueno WEST, 7-1-1 Ueno, Taito-ku, Tokyo)
Tour Area: Ueno
Start Time: 17:00 or 18:00
Click here for more details
