Yanaka Ginza: The Place to Buy Cat Goods! Neco Action
Since moving to a neighborhood Shibuya in 2024, I've been visiting many cities in Tokyo including Yanaka Ginza everyday to explore its appeal and discovered spots I can recommend to tourists.
I updated this article in January 2025 to incorporate my findings from this research, along with the latest information for 2025.
Another reason for updating the article is the growing interest in tours that allow visitors to enjoy sightseeing spots and Japanese traditional culture. As these tours gain popularity, Magical Trip's tour, which ranked #1 among all tours on Tripadvisor, has been receiving numerous applications.
If you want to experience the retro atmosphere and authentic Japanese charm of Yanaka Ginza, join the "Yanaka Historical Walking Tour in Tokyo's Old Town." A local guide will show you the most recommended spots in the Yanaka area, where historical sites are scattered throughout.
For those who love retro neighborhoods, we also recommend these two tours. Both can be enjoyed in the towns adjacent to Yanaka, and you can fully experience their charm simply by following guides who know these streets inside and out.
・Asakusa Cultural Walk & Matcha Making Tour
・All-You-Can-Drink Bar Hopping Tour in Ueno
We hope you'll have a wonderful time experiencing everything Ueno has to offer by joining a Magical Trip tour!
Introduction
The Yanaka area of Tokyo is a precious place that has preserved its historic streetscapes amid the city's ongoing redevelopment. The shopping street called Yanaka Ginza has many wooden buildings remaining and is lined with around 60 long-established independent shops. I am always comforted by the warm hospitality of the local residents and the nostalgic atmosphere whenever I visit.
Due to the many shrines, temples, and back alleys in Yanaka Ginza, it has been an environment friendly for cats to live, and the area has long been known as a "cat town." Though the number of cats has decreased due to the city's stray cat control measures, the culture of loving cats remains strong. Many shops handle cat-related goods and cat food.
Against this backdrop, Yanaka Ginza has become a paradise for cat lovers and is the perfect place to purchase cat goods. One particularly recommended spot is the store "Neco Action" introduced here.
Unlike Shibuya and Shinjuku, Yanaka Ginza is difficult to explore on your own. Please refer to the following article to fully appreciate the charm of this intricate district.
Not only can you enjoy historic shrines and traditional crafts, but we also recommend places where you can meet friendly cats in Yanaka Ginza, known as the “Cat Town!
Takashi Nakadomari
Reasons to Recommend Neco Action
All Products are Cat Goods!
Source: Official website
Neco Action is a specialty store for cat goods, with all of its products featuring cat designs. The store is packed with all sorts of cat-themed merchandise like stationery, fabric accessories, and kitchen goods, making you want to buy this and that.
For cat lovers, it's a space enjoyable just to look around, where you're bound to end up lingering and losing track of time. It has many practical yet adorable products, letting you find a cute feline partner to share your daily life with. They also offer gift wrapping services, making it an ideal shop for selecting presents for cat-loving friends and family.
Carrying Works by Various Artists
Source: Official website
Neco Action carries original works by many different artists. The merchandise is created with unique ideas and innovative designs each have their own special charm. Even with the same product, the expressions and patterns of the individual cats differ slightly, giving an almost lifelike impression.
In addition to the shop's original goods, Neco Action also sells collaborative works co-created with artists. There are many series of products, making cat lovers want to collect the whole set. Crafted with care one by one, these individualistic pieces can be enjoyed as artworks. Be sure to get your hands on the limited edition items only available here.
Recommended Goods from Neco Action
Neko Jirushi Milk
Source: Official website
The "Neko Jirushi Milk" is an original Seiyousha cat product featuring a retro design reminiscent of the Showa era. The nostalgic illustration of the cats gives a heartwarming feeling just looking at it. Drinking hot milk from a cup decorated with these adorable cats makes you feel like you've become a cat yourself.
The milk can itself can be displayed as interior decoration, used as a storage container for small items, or to store tea and coffee beans. Masking tape, clear folders, and other stationery items are also sold. The comforting illustrations are irresistible for fans of that gentle style and are sure to delight as a gift.
Pottering Cat
Source: Official website
Pottering Cat is a brand of funny, unique yet practical cat goods. "Pottering cat" refers to a cat leisurely strolling, with the designs modeled after adorable stray cats. Products include memo pads, postcards, T-shirts, pins, and more.
Particularly recommended are the stamps depicting lovable cats behaving like humans. The designs have a nostalgic Japanese charm. Simply stamping them onto letters or notebooks instantly expands the cute world of cats. The Japanese phrases like "Good morning" and "See you" on some stamps also make perfect souvenirs from Japan.
Handpainted Goods
Source: Official website
The "Handpainted Goods" are handmade items with a warm, personal touch painted by the artist Hitomi. The lively depictions of cats' expressions and movements make them seem truly alive. As every single tote bag, pouch, and coaster is hand-painted, no two products are exactly the same, giving them a special feeling.
There is also a service to create one-of-a-kind, custom-made items modeled after your own beloved pet cat. This makes a wonderful gift idea for birthdays, anniversaries, and other special occasions. It's nice that the extensive lineup ranges from daily-use items to interior decorations.
Stone Cats
Source: Official website
The "Stone Cats" are works by the globally active Japanese painter Tokunobu Inukai, who realistically depicts cats on stones. Employing traditional Japanese painting techniques, the vividly portrayed cats seem to exude a presence as if about to move at any moment.
As natural stones are used, each work differs in shape, size, and texture, making every one unique and hard to choose between. While various sizes are exhibited, the palm-sized adorable stone cats can provide a soothing presence just by displaying them as interior decorations. In addition to stones, wearable cat charms and other items are also sold.
The cat paintings by Tokunobu Inukai exhibited inside Neco Action are also must-sees.
All Made in Japan! Sotoneko Japan Goods
Source: Official website
The "Sotoneko Japan Goods" are all made in Japan with a commitment to quality, including bags, pouches, accessories, and other daily-use items. The designs range from adorable illustrations to realistic cat prints, offering a wide selection.
The monogram series features simple yet lovely cat expressions, charming enough to steal your heart. The "12 Cats" series depicts various coated cats like black, calico, and tabby arranged in a stylish design that cat lovers are sure to gush over. The meticulous Japanese craftsmanship provides a sense of reassurance, making these ideal gifts.
Access to Neco Action
Address: 3-10-5 Nishi-Nippori, Arakawa-ku, Tokyo
The nearest station is JR Nippori Station on the JR Yamanote and Keihin-Tohoku lines.
From the station, go straight along Goten-zaka slope, turn right at the fork, and the shop will be right there on your right-hand side. The store is located just before the "Yuyake Dandan" steps leading to the Yanaka Ginza shopping street.
It's also about a 7-minute walk from Sendagi Station on the Tokyo Metro Chiyoda Line.
Information for Neco Action
- Business Hours: 11:00 - 18:00
- Closed: Mondays (Open on holidays)
- Phone Number: 03-5834-8733
- Official Website: https://www.necoaction.com/
- SNS: Instagram: https://www.instagram.com/necoaction/
Twitter: https://twitter.com/necoaction
Facebook: https://www.facebook.com/necoaction/
